Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

Other Publishing stories related to: 'Moving Toward A Hybrid Market'


Amazon's London move 'complete'

Amazon.co.uk’s office staff move to London is now complete, the company has said. More than 2,000 employees, most of them previously based in Slough, have now moved to one of the online retailer’s three London locations – Glasshouse Yard near the Barbican in EC1, Leadenhall Court in EC3, and... Continue reading at The Bookseller

[ The Bookseller | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk headquarters #online retailer


How Evolve Media Is Getting Into the Luxe Market

Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evolve media


What’s the Holy Grail of Content Marketing? A Book

The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared #holy grail #content marketing


Ebook Distributors Meet to Discuss Common EU Digital Market

In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


E-book market share down slightly in 2015

E-book share of the UK book market has decreased marginally in 2015. According to findings from Nielsen Book Research, Steve Bohme, UK research director, said that ebook share was up from one in five to one in three between 2012-2014, but down marginally to 29% in the first quarter of 2015. Continue reading at The Bookseller

[ The Bookseller | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve bohme


Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market

New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite magazines


New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer marketing #significant part


Eso Won to Move in August

The well respected African-American bookstore in Los Angeles is making its fifth move at the request of MacArthur grant-winning artist Mark Bradford, who is building it a space in the A+P community project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
More news stories like this |


BookCon 2015: BookCon Grows Up... and Moves On

Two years ago, when Reed Exhibitions announced it would be adding a consumer component to its annual trade show for publishers and booksellers, reactions were mixed. Now, with next year’s BookCon moving to Chicago (along with BEA), most publishers said that, though they’re unsure what a Chicago... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
More news stories like this |


Using Social Media to Understand the Chinese Book Market

A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary platform #international publishers


Download: Report on Chinese Book Market 2015

A new report from the BIZ Beijing, The Chinese Book Market 2015, provides a thorough understanding of trends in Chinese publishing. The post Download: Report on Chinese Book Market 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #biz beijing #chinese publishing


U.S. Market Ripe for French Graphic Novels

A one day conference brought together publishers from both the U.S. and French markets to share statistics and explore the potential for bringing more Francophone comics to the U.S. market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market ripe


China at BEA 2015: The E-book Market in China

Digital reading technology has been widely embraced by the Chinese reading public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market #widely embraced


Author Annie Stone on Marketing: Just Be a Nice Person

German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
More news stories like this |


Francis to give Marketing and Publicity Conference keynote

Will Francis, co-founder of creative digital agency Harkable, is the first keynote speaker announced for The Bookseller Marketing & Publicity Conference, to be held at the Southbank Centre in London on 30th June 2015.  Francis worked for MySpace before founding Harkable, which has created... Continue reading at The Bookseller

[ The Bookseller | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #southbank centre


Garnons-Williams moves to 4th Estate

HarperCollins has appointed Helen Garnons-Williams as publishing director of 4th Estate, moving from her role as publishing director at Bloomsbury. Meanwhile, at Bloomsbury, Alexa von Hirschberg has been promoted from commissioning editor to senior fiction editor. Continue reading at The Bookseller

[ The Bookseller | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4th estate


A Canadian Author’s Adventures in International Book Marketing

Pakastani-born Canadian children's book author Rukhsana Khan explains how to leveraging appearances at book fairs for the greatest benefit and impact. The post A Canadian Author’s Adventures in International Book Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian author #book fairs


Lam's Dark Circus moves to Pan

The final book in Laura Lam’s Dark Circus series – the first two books of which were published by the now-closed Osprey imprint Strange Chemistry – will be published by Pan Macmillan. Pan Macmillan has acquired world rights to the series, consisting of Pantomime, Shadowplay and Masquerade, from... Continue reading at The Bookseller

[ The Bookseller | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #final book #juliet mushens #agency group


IWM moves to 'voluntary donation' scheme

Imperial War Museums (IWM) has decided against imposing a charge for using its research room, a controversial measure it had mooted earlier in the year as part of a cost-saving package of cuts. However it is to introduce a "voluntary donation scheme" for those who use the library for... Continue reading at The Bookseller

[ The Bookseller | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #includes books


S&S Tries Geo-Targeting in New Marketing Outreach

Using location-based wireless technology, S&S is offering a complimentary selection of full-text frontlist titles to visitors at airports, hotels and museums around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
More news stories like this |