Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

Other Publishing stories related to: 'Moving Toward A Hybrid Market'

Scarrow moves to MCB from Penguin

A series of high-profile acquistions have galvanised this year’s Bologna Children’s Book Fair, including Alex Scarrow’s sensational move of publisher, an Egmont series on coding and a science fiction twist on the “sick lit” genre. Macmillan Children’s Books announced a “substantial” three-book... Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair #macmillan children #books announced #digital rights #veronique baxter

People on the Move: Tourneau Welcomes Katherine Bahamonde Monasebian as CMO

Former C-Wonder executive Katherine Bahamonde Monasebian has moved to Tourneau as chief marketing officer and new business development. In this role, Ms. Monasebian will lead efforts to further evolve the brand, digital and retail marketing strategy and e-commerce channel, as well as capitalize... Continue reading at Advertising Age

[ Advertising Age | 2015-04-01 00:00:00 UTC ]
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ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
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5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards

Debut author organises own £200k marketing campaign

A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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5 Tips for Online Book Marketing Today

Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Devon confirms mutual move for libraries

Devon will become the latest authority to move its library over to a new community-owned mutual organisation. Councillors approved the plans at a cabinet meeting yesterday (11th March), following in the footsteps of other councils, including Suffolk and the City of York. Continue reading at The Bookseller

[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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McKearney to be chair of Book Marketing Society

The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller

[ The Bookseller | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #sue wilkinson

Tapping Into the Minecraft Audience to Market Books

Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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Publishers' Move Could Mean 'Whole New Trial' in GSU Copyright Case

With the case now back at the district court, the three publisher plaintiffs are seeking to introduce new evidence to determine whether the university’s e-reserve policies are infringing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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Four Canadian Publishers Move Distribution to University of Toronto Press

Douglas & McIntyre, House of Anansi Press/Groundwood Books, Greystone Books, and New Society Publishers will move distribution to the University of Toronto Press beginning in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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Should Greece Should Deregulate Its Book Market?

Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
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Miriam Robinson to direct Marketing & Publicity Conference

Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller

[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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In Germany: Ebooks Less Than 10% of Market, Tolino Grows

Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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Puffin, Pan Mac and PRH win Marketing Society prizes

Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller

[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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Dark Horse Moves Three Print Titles to New Digital Imprint

'Ghost Fleet,' 'Resurrectionists,' and 'Sundowners' will be switched to monthly digital editions before being released in print trade paperback collections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday

[ Digiday | 2015-02-24 00:00:00 UTC ]
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Export markets 'mixed' for children's

Children’s publishers and agents have said that the maturation of many book markets globally, in addition to the economic downturn, has meant that the number of deals made with international publishers is slowing. Continue reading at The Bookseller

[ The Bookseller | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers #export markets #economic downturn