In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time now the buzz around the industry has been about 'native' ads within apps. But exactly what is a native ad and what are the benefits? We spoke to Yannis Dosios, VP of Yahoo Publisher Services to find out. BN: What is a native ad and how do they… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2015-08-04 00:00:00 UTC ]
News tagged with:
#mobile app
#native ad
[Sponsored Content] Publishers are always looking for unique ways to increase mobile app subscribers—especially paid ones. The post New Freemium Model Increases In-App Sales by 48% appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unique ways
The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital minds
#publishers urged
If you don't have a Kindle to read your books on then there's no worries, as apps exist on other platforms like Android. Amazon isn't standing still on this either, now offering customers on Google's mobile platform some new features already available on the stand-alone device. Included are two... Continue reading at Betanews
[ Betanews | 2015-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#offering customers
#amazon isn
#amazon claims
#young kids
#ve heard
"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile device
#mobile devices
#targeted ads
For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
#sara lloyd
#pan macmillan
#virtual worlds
Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday
[ Digiday | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global marketing
#business development
#tv channels
The danger of a herd mentality in tech hack circles is real, including missing out on mainstream products, but a nose for interesting news goes beyond analyticsTechnology journalism – and US technology journalism in particular – is getting a roasting every bit as stinging as Justin Bieber’s... Continue reading at The Guardian
[ The Guardian | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book industry
Before the opening of the Bologna Children's Book Fair, app creators and developers gathered to discuss the digital children's market, including pricing and pitfalls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#book fair
Creators of the Clean Reader app will no longer sell books after receiving complaints from authors that their works were being altered without permission. The post UK Authors Force Clean Reader App to Stop Some Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
After nearly four years of work, Eagle Harbor Book Company, in Bainbridge Island, Wash., is getting ready go live with Handseller, an app that will give independent booksellers a way to make personalized book recommendations to customers with their iPhones and iPads. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bainbridge island
For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile screens
#algorithm change
With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally... Continue reading at AdWeek
[ AdWeek | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online media
#single person
#institutional knowledge
#desktop version
#interesting things
One-hundred and twenty one in a series. Welcome to this week's overview of the best apps and games released for Windows in the past seven days. If you are interested in the development of Windows 10, you may be interested in screenshot leaks of build 10031 and build 10022 which allow you to... Continue reading at Betanews
[ Betanews | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#improved features
Online writing site Wattpad is launching a free app that offers romance writing for adults, called After Dark. After Dark gives readers access to thousands of romance stories written by published authors and popular Wattpad writers. It contains content-specific channels such as LGBTQ, Urban,... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#connect readers
#free app
#published authors
#relevant stories
A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile ads
#week ago
#begun working
#move appeared
#simply put
#lose money
Wattpad, the online reading and writing community, has released After Dark, an app that offers its users a curated selection of romance and erotica. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online reading
#writing community
#curated selection
As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#town hall
#digital world
#longer apply
#sponsor content
If you use the free edition of Microsoft OneNote 2013 for Windows, Microsoft has some good news for you. In a blog post published Friday, Microsoft’s OneNote Team announced that it had lifted the feature restrictions that previously applied to the freebie version of Microsoft’s venerable... Continue reading at PC World
[ PC World | 2015-02-16 00:00:00 UTC ]
More news stories like this |
What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek
[ AdWeek | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone interview
Macmillan and Southbank Centre have teamed up to put on an immersive theatre production to celebrate the 150th anniversary of Lewis Carroll’s Alice’s Adventures in Wonderland. As part of the Imagine Children’s Festival, sponsored The Book People, which takes place from Monday 9th February to... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#southbank centre
#immersive experience
#150th anniversary
#lewis carroll
#imagine children
#book people
#takes place