In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time now the buzz around the industry has been about 'native' ads within apps. But exactly what is a native ad and what are the benefits? We spoke to Yannis Dosios, VP of Yahoo Publisher Services to find out. BN: What is a native ad and how do they… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2015-08-04 00:00:00 UTC ]
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Its social audience growing, Bloomberg Media Group is selling a product that lets advertisers target its audience that comes from those platforms. It's a counterintuitive move, as social audiences tend to be less engaged than direct ones. For advertisers that want to reach a social audience,... Continue reading at Digiday
[ Digiday | 2015-07-27 00:00:00 UTC ]
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Twit or Miss game kicks off digital strategy to bring Dahl’s characters to young fans, in tandem with the writer’s centenary celebrations next yearOne of the most dysfunctional couples in the history of children’s fiction, The Twits, are starring in a new children’s game for smartphones and... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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#android apps
A scheme involving the White House, libraries and publishers will let children from cash-strapped families read free ebooksWhile the UK quibbles over library ebook lending, American publishers are teaming up with charities and libraries to give away thousands of ebooks to low-income students.... Continue reading at The Guardian
[ The Guardian | 2015-07-20 00:00:00 UTC ]
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Penguin Random House Children’s and the Roald Dahl Literary Estate will next week release the first ever Dahl app. Twit or Miss is based on The Twits. Developed with Aardman Digital for children aged six to 11, it is a “food fight” game in which players have to swipe food away from the sleeping... Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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This week in apps, an interactive version of a Seuss classic reinforces literacy skills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-16 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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Former Aitken Alexander m.d. Andrew Kidd has launched Alexi, a book recommendation app giving “people a new channel of discovery”. The app is currently in beta, but users of the full version of the app, available in late autumn, will be able to read books recommended by authors including Ali... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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Foyles Book Search is a unique app that enables customers to find the location of a physical book within the confines of Foyle's Charing Cross bookstore. The post Foyles Finds the Future With an App for In-store Searches appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-08 00:00:00 UTC ]
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Octopus has launched four adult colouring-in and dot-to-dot apps which can be completed on screen using a finger. The Colouring for Mindfulness series, the first digital range of colouring-in titles, has been created in collaboration with developers Papertrell. The apps can be downloaded free... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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Argentine writer Pablo Katchadjian could face jail for remixing Jorge Luis Borges’s story The Aleph – but his is a thoroughly Borgesian experimentIn the short story Pierre Menard: Author of Quixote, Jorge Luis Borges writes of an author’s quest to reproduce Cervantes’ masterpiece, word by word,... Continue reading at The Guardian
[ The Guardian | 2015-06-25 00:00:00 UTC ]
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As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
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Tech start-up GivingTales has developed a children’s fairy tale app with actor Roger Moore to raise money for Unicef. The app includes stories by Hans Christian Anderson read by actors such as Stephen Fry, Ewan McGregor and Joan Collins The GivingTales app launches today and is free to download... Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
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Belgian privacy commission launches lawsuit after warning over alleged privacy law breaches over tracking of users and non-users for adsThe Belgian privacy commission is taking Facebook to court for its alleged “trampling” over Belgian and European privacy law.The lawsuit will be heard in a... Continue reading at The Guardian
[ The Guardian | 2015-06-15 00:00:00 UTC ]
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Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian
[ The Guardian | 2015-06-10 00:00:00 UTC ]
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On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app. Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
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#facebook launched
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Media organisations including Guardian, ESPN, New York Times, Conde Nast and Hearst will produce content specifically designed for new service Apple revamped its news service on Monday, making a play to take on Facebook as the two tech giants court readers and publishers to be the top platform... Continue reading at The Guardian
[ The Guardian | 2015-06-08 00:00:00 UTC ]
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#news service
#apple takes
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#conde nast
New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
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#favorite magazines
Entrepreneur Will Cookson has developed an app which sends people to independent bookshops when they browse on the Amazon website. Cookson, who describes himself as an entrepreneur and creative director, has invented Bookindy, an extension for the Google Chrome browser which, when downloaded,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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#amazon price
#indie bookshops
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#hive website
#local bookshop