In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time now the buzz around the industry has been about 'native' ads within apps. But exactly what is a native ad and what are the benefits? We spoke to Yannis Dosios, VP of Yahoo Publisher Services to find out. BN: What is a native ad and how do they… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2015-08-04 00:00:00 UTC ]
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The social network seems to have decided to host content itself rather than send users to other websites Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-10 00:00:00 UTC ]
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Students at MIT, Stanford, and elsewhere are learning to build technology products with user well-being in mind.Facebook sparked outrage this summer when it published results of a study conducted on unwitting users. The study looked at whether people who were shown more positive or negative... Continue reading at Fast Company
[ Fast Company | 2014-11-10 00:00:00 UTC ]
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This week in children's apps, a bestselling bedtime story comes to life, Little Critter learns about generosity, and The Cat in the Hat explores the weather. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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Some of the most widely used messaging apps in the world, including Google Hangouts, Facebook chat, Yahoo Messenger and Snapchat, flunked a best-practices security test by advocacy group the Electronic Frontier Foundation (EFF).The organization evaluated 39 messaging products based on seven... Continue reading at PC World
[ PC World | 2014-11-05 00:00:00 UTC ]
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Nosy Crow will next year turn its fairy tale apps, including recent addition Jack and the Beanstalk, into picture books. Digital manager Tom Bonnick told The Bookseller the decision was a “no-brainer” because of all the “fantastic artwork” he had from animator and illustrator Ed Bryan. “We... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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E-book publisher Diversion Books has launched EverAfter, a bookstore app dedicated to romance titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
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If you love animated cartoons and social media, FlickerLab, an animation and app developer, may have developed the perfect messaging software for you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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Digital income climbs 19.5% as regional newspaper publisher reports it is taking first Sky AdSmart local TV ad bookings Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-10-29 00:00:00 UTC ]
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Digital publisher Touchpress’ Disney Animated app has been nominated for a Children’s BAFTA award in the Interactive: Adapted category. The app was made by Touchpress in partnership with Walt Disney Animation Studios and Disney Interactive. It provides users with access to the inner workings... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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A team at MIT has begun work on microscopic bacteria-like robot which can be injected into the human body.MIT researchers are researching robotic bacteria that walk through human bodies that could help deliver drugs to different organs and even detect tumors. In a journal article published in... Continue reading at Fast Company
[ Fast Company | 2014-10-24 00:00:00 UTC ]
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In a move that should please publishers, the September release of iOS 8, Apple’s updated operating system for phones and tablets, included the integration of the iBooks app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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Taxi app company Uber continues to make inroads in Asian markets, signing up independent cab drivers in Seoul, South Korea, despite regulatory pushback from the country's transport ministry and local authorities. The Wall Street Journal reports that Uber is paying its contract cabbies in Seoul... Continue reading at AdWeek
[ AdWeek | 2014-10-23 00:00:00 UTC ]
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Issuu, a digital distribution and reading platform, has launched a new iOS app and announced a partnership with national literacy organization Jumpstart. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
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Publisher promises it will arm you with enough vocabulary and grammar to have a complete conversation in DothrakiLanguages created for TV shows can have a powerful fascination for fans: just look at Star Treks Klingon language for proof of that. Game of Thrones Dothraki language also fits into... Continue reading at The Guardian
[ The Guardian | 2014-10-14 00:00:00 UTC ]
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When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek
[ AdWeek | 2014-10-09 00:00:00 UTC ]
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The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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This week in children's apps, we feature two apps that explore the outdoors—on safari and in the garden—and another app that helps loved ones stay connected through reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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