In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time now the buzz around the industry has been about 'native' ads within apps. But exactly what is a native ad and what are the benefits? We spoke to Yannis Dosios, VP of Yahoo Publisher Services to find out. BN: What is a native ad and how do they… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2015-08-04 00:00:00 UTC ]
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Twitter users are subbing in 'Thrones' themes for famous children's book titles. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-20 00:00:00 UTC ]
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#twitter users
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Amazon has refreshed its entire collection of cloud music apps with the releases of Amazon Music for Windows 3.0, Amazon Music for Mac 3.0, Amazon Music for iPad and iPhone 3.0 and Amazon Music for Android 3.0. All four platforms share similar updates, and accompany Amazon’s foray into music... Continue reading at Betanews
[ Betanews | 2014-06-13 00:00:00 UTC ]
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#music streaming
Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek
[ AdWeek | 2014-06-10 00:00:00 UTC ]
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"Adorkable" will be added to the next edition of the Collins English Dictionary, after... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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This week we feature an app from Moonbot Studios, founded by picture book artist William Joyce, and another app approved by the folks at the Smithsonian. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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#moonbot studios
Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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#johnson johnson
#industry moves
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Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like BlackBerry Messenger and Kik. The licensing company TextPride, which buys rights to branded... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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Specs Who Dr. Mehmet Oz Age 53 Accomplishments Cardiac surgeon and professor at Columbia University; host of The Dr. Oz Show; author; founder of Dr. Oz The Good Life magazine (May/June issue is on newsstands now) Base New York What’s the first information you consume in the morning? Whether my... Continue reading at AdWeek
[ AdWeek | 2014-05-23 00:00:00 UTC ]
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This week in children's apps, we feature apps with familiar characters who go on two different kinds of explorations—one of the alphabet, and the other of the ocean's waters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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#feature apps
This week in children's apps, we feature a Berenstain Bears app just in time for Mother's Day, and three new apps based on the Totally Monster book series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Scribner, which publishes the iconic cookbook "The Joy of Cooking," has gone digital with the title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Israel meets the Amazon (or Amazon.com, anyway) in Kinetic Art's new 'Look & Cook' app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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#app report
Thrillbent, the digital comics platform launched by comics writers Mark Waid and John Rogers, has been upgraded to Thrillbent 3.0, introducing a new subscription plan for $3.99 per month as well as an integrated iPad app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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#ipad app
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This week in children's apps, we feature an update of a classic app for Easter, and another that takes a trip through the human body with the Cat in the Hat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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With a slick design, gorgeous photography, and – most importantly – delicious drink recipes, Craft Cocktail raises the bar on mixology apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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#app report
Offering a colorful and fanciful interface with more than 600 digital stories for kids, FarFaria is a subscription app for the iPad, providing unlimited access to its content for $3.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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This week in children's apps, we feature educational apps reviewed and approved by experts at the Smithsonian. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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