Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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Holiday sales for the nine-week period ended December 28 fell 6.6% at Barnes & Noble’s retail segment and tumbled 60.5% in its Nook division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-09 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Bobit Business Media, the b-to-b media company specializing in the vehicle-fleet business, announced Tuesday that it has has acquired Newport Business Media, whose brands include Heavy Duty Trucking (HDT), TruckingInfo.com, Heavy Duty Aftermarket Journal and Newport Poster Network. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Bookseller and newsstand provider Barnes and Noble had a strong first quarter with its digital content, sales in that channel quadrupled. Though digital sales have had some tenacious growth, sales at retail decreased by more than $25.7 million or 3 percent. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-31 00:00:00 UTC ]
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Smiths News, the newspaper and magazine wholesaler, has completed the purchase of the remaining assets of Dawson Holdings, which include its ebook unit and its newspaper and magazine airline distribution business. Continue reading at Media Week
[ Media Week | 2011-08-23 00:00:00 UTC ]
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In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 24/02/2011 - 15:36 Scottish publishers have been encouraged to adopt a more global outlook as the UK economic climate continues to suffer, with figures presented by Book Marketing Limited highlighting the growing value of export sales.... Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Written By: Gayle Feldman Kindle sales of a book could be as much as 80% of its physical sales, Amazon's head of Kindle content told Digital Book World. Russ Grandinetti's speech, 'To Help Publishers Optimize E-book Sales', coincided with the launch of Kindle Singles on Amazon's Kindle store.... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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April was far from the cruelest month for book sales, with the 1,277 publishers that report results to AAP’s StatShot program showing a 18.3% increase over April 2023 following a flat first quarter. Every major category posted an increase over a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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Amazon Prime Day 2024 will be here soon, which means Prime members will have a ton of sales and deals to sift through during a brief period next month. Prime Day deals typically do not discriminate: everything from clothing to shoes to household essentials can be discounted, and that includes... Continue reading at Engadget
[ Engadget | 2024-06-14 16:00:36 UTC ]
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The misdeeds of the über-wealthy, the histories of famous brands, strategies for avoiding burnout, and the nuts and bolts of starting a new business are among the topics covered in this season’s offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to... Continue reading at Engadget
[ Engadget | 2024-06-12 14:55:47 UTC ]
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