Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Sales and profits at Educational Development Corp. soared in the early months of the pandemic, but the company has labored to downsize its business after overexpansion led to rising expenses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-22 04:00:00 UTC ]
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Sales at bookstores were down slightly in 2023 and fell again in the first quarter of 2024, according to data from the U.S. Census Bureau. But is the decline due to a drop in sales, or a change in how sales—particularly sales from college stores—are reported? Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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Ebooks, paperbacks, and hardcover editions are deeply discounted through May 20. Continue reading at Wired
[ Wired | 2024-05-16 21:56:31 UTC ]
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Trade publishing sales saw declines in the first quarter, precipitated by drops in the adult nonfiction and children's/YA categories, although audio continues to be a bright spot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-16 04:00:00 UTC ]
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Get some of the most popular hardcovers and paperbacks of the past two years on sale for 50% off today! Continue reading at Book Riot
[ Book Riot | 2024-05-15 15:04:14 UTC ]
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The decline was due in part to an earlier Easter this year, as well as the continued soft sales in the nonfiction category, according to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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A new survey conducted by the Green Book Alliance found that a reduction in business travel has gained popularity as a way for publishing companies to reduce their carbon footprint, while the use of carbon offsets and recycled paper has declined. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-14 04:00:00 UTC ]
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Emily Henry, Toni Morrison, J.R.R. Tolkien, Dr. Seuss and more books on sale for 50% off today! Continue reading at Book Riot
[ Book Riot | 2024-05-10 18:01:00 UTC ]
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Ambitious politicians often publish an autobiographical book as they explore whether to launch a presidential campaign. Will California's governor be next? Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-09 10:00:06 UTC ]
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The inaugural Amazon Book Sale will run May 15–20 and feature deep discounts on thousands of books, including 50% off print bestsellers. The e-retailer is touting the event as "The Book Sale of Your Dreams." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-09 04:00:00 UTC ]
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Revenue for U.K. publishing in 2023 was £7.1 billion, about $8.9 billion at current exchange rates, the U.K.'s Publishers Association reported. Growth areas included exports, sales, and digital audiobooks, which saw double digit growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-08 04:00:00 UTC ]
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The noble but neglected Scribner Building on Fifth Avenue has renewed the lease for its last remaining tenant at a higher rent, marking the first good news in many years for the landmarked property where F. Scott Fitzgerald and Ernest Hemingway used to meet their publisher. Apparel retailer... Continue reading at Crains New York
[ Crains New York | 2024-05-07 09:48:08 UTC ]
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Awe will join the publisher in the newly created role on June 3, and will oversee the publisher's strategic initiatives, business development, and central marketing, as well as its audio division and publishers-at-large. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-07 04:00:00 UTC ]
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Amazon’s entry-level 16GB Kindle is on sale for $80, which is a discount of 20 percent. This is the latest iteration of the standard ereader, dating back to 2022. Amazon doesn’t do too many Kindle hardware updates, so we don’t know if this sale precludes a forthcoming refresh. The sale covers... Continue reading at Engadget
[ Engadget | 2024-05-06 17:12:07 UTC ]
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