Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Sales Fell 6.8% at Hachette Book Group in 2023

Revenue at Hachette’s U.S. division fell 6.8% last year and was the weakest performer in Lagardère's publishing group, where total sales increased 2.2%, to €2.81 billion, and profits slipped by €1 million, to €301 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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U.K. Publishing Spotlight: Usborne Builds on Its Founder's Legacy

The managing director of Usborne Publishing reflects on the legacy of her father, the company’s founder, who died last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Print Book Sales Fell 6% in January

Difficult comparisons to last January, when 'Spare' sold more than 900,000 copies, led to a 6% decline in unit sales of print books in January from a year ago. Sales improved at the end of the month with the release of 'House of Flame and Shadow' by Sarah J. Maas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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With Sarah J. Maas Sales Booming, Bloomsbury Ups Its Financial Forecast

As 'House of Flame and Shadow' hits number one in numerous markets around the world, publisher Bloomsbury predicts that total sales for the company will increase by 10% over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Winter Institute 2024: Keynote Speakers Share Business World Wisdom

Private equity investor James Rhee, author of 'Red Helicopter,' suggested ways to amplify a bookstore or brand’s intangible qualities, and conflict resolution specialist William Ury, author of 'Possible,' advised booksellers on how to deal with people's differences "constructively." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Profits Soar at HarperCollins as Audio Sales Boom

A 29% increase in sales of digital audio, coupled with lower costs, resulted in a 67% increase in profits at the publisher in the quarter ended December 31, 2023, over the comparable period a year ago. Total sales were up 4%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Parable Survey Finds Sales at Christian Retailers Rose 8% in 2023

Sales at the more than 200 Christian retailers who took part in the Parable Group's annual survey rose 8% over 2022. Gifts, adult books, and Bibles remained the most popular categories for the stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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Publishing Industry Sales Were Flat in November

Gains in both the children's/young adult books and religion categories were enough to offset declines in the other major segments in November at the 1,225 publishers that report sales to the AAP. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Stephen Blake Mettee, Book Business Entrepreneur, Dies at 76

Stephen Blake Mettee died from a heart attack while snorkeling in the Galapagos Islands on November 18. A serial entrepreneur across many sectors, Mettee founded independent publisher Quill Driver Books in 1994 and Hummingbird Digital Media, a hybrid e-book distributing/retailing company, in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-05 05:00:00 UTC ]
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Germany’s Bookwire Acquires Bookrepublic’s Distribution Business

German digital book distributor Bookwire enters the Italian market by acquiring distribution services from Bookrepublic. The post Germany’s Bookwire Acquires Bookrepublic’s Distribution Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-01 21:10:15 UTC ]
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RBmedia Acquires Berrett-Koehler's Audiobook Publishing Business

Audiobook publisher RBmedia has acquired Berrett-Koehler’s audiobook publishing business, including its backlist, and will publish audiobook editions of new Berrett-Koehler titles under its business audiobook brand, Ascent Audio, beginning this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
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Frankfurt Guest of Honor Italy: Trade Book Sales Up in 2023

A new report from Italy shows the value of its consumer book industry rose in 2023, despite a slight drop in overall unit sales. The post Frankfurt Guest of Honor Italy: Trade Book Sales Up in 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-26 19:48:56 UTC ]
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G/O Media Hangs ‘For Sale’ Sign Across Its Portfolio

Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people... Continue reading at AdWeek

[ AdWeek | 2024-01-24 09:52:22 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Vroman's and Book Soup Bookstores Are Up for Sale

Owner Joel Sheldon, whose family founded the store in 1894, is seeking a buyer for its flagship location in Pasadena, the Hastings Ranch Pasadena location established in 2002, and the West Hollywood store Book Soup, which was acquired by Vroman’s in 2009. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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Call of Duty didn’t top the yearly sales charts for one of the first times since 2009

Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget

[ Engadget | 2024-01-18 19:16:41 UTC ]
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