The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
News tagged with:
#web publishers
#major publishers
#ad spending
The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended January 11, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling ibooks
#children teens
Holtzbrinck Publishing Group and BC Partners have reached an agreement to merge Springer Science+Business Media (owned by funds advised by BCP) with the majority of Holtzbrinck-owned Macmillan Science and Education, namely Nature Publishing Group, Palgrave Macmillan and the global businesses of... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan education
#macmillan science
#bc partners
#palgrave macmillan
Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad fraud
The number of youngsters reading for pleasure has declined sharply, but this sector of publishing is booming – which results in some very strange mathsAre children reading less – or more? I’m confused. If less, then what happened to the 854,262 copies of John Green’s The Fault in Our Stars that... Continue reading at The Guardian
[ The Guardian | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#awful auntie
#jeffrey archer
#sales figures
Carol Evans is leaving Working Mother Media after helping to lead the company for more than 35 years. Evans grew WMM from a single magazine—Working Mother, launched in 1978—into a magazine, website, events producer and research institute, along with two companion associations. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#events producer
#research institute
College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according to Nielsen. The Oregon-Ohio State game peaked between 9:30 p.m and 9:45 p.m. ET on ESPN, with... Continue reading at AdWeek
[ AdWeek | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#months ago
Jill Colbert has been appointed as the interim chief executive of CILIP, the Chartered Institute of Library and Information Professionals, following the departure of Annie Mauger from the role. Mauger leaves the body at the end of January to take up the role of director of national business... Continue reading at The Bookseller
[ The Bookseller | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chartered institute
#information professionals
#annie mauger
Oyster and Scribd add Macmillan backlist ebooks in addition to a growing list of frontlist titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing list
#frontlist titles
When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fresh air
#legacy publishers
#native advertising
#editorial content
The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended January 4, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling ibooks
#children teens
Newton-based TripAdvisor said Thursday it agreed to acquire a leading Dutch restaurant ratings website for an undisclosed sum. According to Dutch reports, the deal for Iens.nl was valued at $11.8 million, Reuters reported. Iens.nl allows people to book reviews through SeatMe, which was also... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reuters reported
#book reviews
Bleacher Report founder Bryan Goldberg writes that the major digital publishing narrative in 2015 will be revenue. Everything else will be a function of how publishers thrive or struggle to monetize. The post Coming in 2015: reality check for VC-engorged digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post coming
#reality check
#publishers thrive
In a deal that combines two of the largest independent companies in the spokenword audiobook industry, Recorded Books has acquired Tantor Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recorded books
Shawn Morin, chief operating officer of Ingram Content Group since June 2012, has taken on the additional responsibilities of president. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
More news stories like this |
The Keats-Shelley prize, launched in 1998 to celebrate the lives and works of the Romantic poets, has launched a new competition for teen writers. To enter the Young Romantics prize, teenagers aged 16-18 can write a poem or short story that is inspired by the work or lives of the Romantic... Continue reading at The Bookseller
[ The Bookseller | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#teen writers
#short story
#closing date
#13th march
The British Retail Consortium (BRC) and other business groups are to meet the Treasury this month to discuss concerns over the government’s proposed review of business rates, according to the Telegraph. Continue reading at The Bookseller
[ The Bookseller | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business rates
Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taco bell
#privacy concerns
#emarketer predicts
#large part
#sales needle
#menlo park
More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number
#coming year
#physical world
#early stages
The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended December 21, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling ibooks
#children teens
The Booksellers Association has called for the scrapping of business rates altogether for small businesses in a meeting in the House of Commons. Tim Godfray, c.e.o of The Booksellers Association, said in a speech to the all-party parliamentary small shops group that The BA and the British... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booksellers association
#small businesses
#tim godfray
#administrative burden
#business rates