College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according to Nielsen. The Oregon-Ohio State game peaked between 9:30 p.m and 9:45 p.m. ET on ESPN, with a 20.5 metered market rating, said the New York-based research company. Nielsen showed that the cable sports network garnered an 18.9 rating last night across the 12 different ways it offered in its Megacast, which included alternative viewing options on ESPN2, ESPNU and ESPNews. For comparison, that's more than twice the turnout seen by the top episodes of cable's most-watched show, The Walking Dead on AMC. It's a huge win for ESPN, which inked a 12-year, $7 billion deal with the NCAA in 2012 for the rights to air collegiate pigskin's playoff. After the playoffs' semifinals round on New Year's Day garnered 28 million viewers with a roughly 15 rating, it's probably safe to say last night's audience exceeded 33 million households. Advertisers were charged up to $1 million per 30-second spot during the contest (which saw Ohio State beat Oregon, 42-20). You can expect that ad rate to go up considerably for next year's grand finale. Another big winner is the Big Ten athletics conference, which is set to negotiate its TV deals with ESPN and other networks for the 2017 season and years beyond in the coming months. The value of college football appears to be on a sizable incline, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-13 00:00:00 UTC ]
News tagged with:
#months ago
College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according to Nielsen. The Oregon-Ohio State game peaked between 9:30 p.m and 9:45 p.m. ET on ESPN, with... Continue reading at AdWeek
[ AdWeek | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#months ago
Welbeck is to publish England: The Official History by journalist Daniel Storey, in association with the Football Association (FA). Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 19:58:59 UTC ]
More news stories like this |
The presidential election campaign and Alex Baldwin’s impersonation of Donald Trump gave the season premiere of NBC’s “Saturday Night Live” a big ratings lift. Saturday’s 42nd season kickoff averaged a 5.8 rating in the overnight markets measured by Nielsen. The figure is 29% higher than the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-02 00:00:00 UTC ]
More news stories like this |
After nearly three weeks of waiting, federal judge Alan D. Albright delivered a 59-page written opinion holding that the controversial Texas law "misses the mark" by imposing a web of "unconstitutionally vague" requirements. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
More news stories like this |
Texas's Governor signs a bill into law that gives him power over what books can be in libraries *and* forces ratings on books. Continue reading at Book Riot
[ Book Riot | 2023-06-15 10:40:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with:
#e-commerce giant
#nielsen
The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#make money
#nielsen
Electronic Arts is dipping back into college football with a limited-time mode in Madden NFL 22. The Campus Legends mode features ten school teams, including rosters filled with college football icons, as well as current and former NFL stars who are alumni of those squads.The event is available... Continue reading at Engadget
[ Engadget | 2021-08-31 17:25:25 UTC ]
More news stories like this | News stories tagged with:
#electronic arts
#nfl stars
#bringing back
#ll return
#publisher announced
Melissa Korn and Jennifer Levitz detail the fraud behind the Varsity Blues admissions scandal. Continue reading at The Washington Post
[ The Washington Post | 2020-08-21 12:00:00 UTC ]
More news stories like this |
Faber is publishing Lou Kuenzler's latest middle-grade novel, inspired by the stories of the female footballers who rose to fame following the First World War. Continue reading at The Bookseller
[ The Bookseller | 2020-06-07 17:42:25 UTC ]
More news stories like this | News stories tagged with:
#latest middle-grade
#world war
Given the savagery with which New England Patriots dispatched the Pittsburgh Steelers, NBC executives would have been forgiven for thinking that last night’s “Sunday Night Football” opener would disappoint on the ratings front. And while viewers began tuning out once Tom Brady and Co. had... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 22:50:19 UTC ]
More news stories like this | News stories tagged with:
#instant classic
#average draw
#hotly anticipated
#sunday afternoon
#press time
#nielsen
For the first time since 2014, the Alabama Crimson Tide were not featured in “ESPN’s Saturday Night Football” opener, and while Nick Saban’s charges tend to reward the networks with big ratings numbers, their arch-rivals Auburn more than made up for their absence. According to Nielsen... Continue reading at Advertising Age
[ Advertising Age | 2019-09-04 17:06:00 UTC ]
More news stories like this | News stories tagged with:
#american express
#tv turnout
#hard lemonade
#nielsen
Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles! Say Cheez-It: Kellogg’s Cheez-It has inked a multiyear pact to serve as an official sponsor of the College... Continue reading at Advertising Age
[ Advertising Age | 2019-08-16 20:15:26 UTC ]
More news stories like this | News stories tagged with:
#south carolina
#average draw
#social disease
#single bound
#nielsen
President Trump kept cable news on a ratings roll in 2018. But online streaming services continued to cut into audience levels for general entertainment cable networks such as USA, FX and Lifetime, according to year-end data from Nielsen. While consumers have grown accustomed to time-shifting... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#president trump
If you missed ESPN’s “E:60” Sunday magazine piece on St. Frances Academy co-head football coach Biff Poggi and the controversy about other Maryland Interscholastic Athletic Association A Conference teams declining to play his Panthers this season, you can catch a replay at 6 p.m. Thursday. The... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-08-06 00:00:00 UTC ]
More news stories like this |
A capsulized look at the Hawaii Bowl: Fresno State (9-4) vs. Houston (7-4) at Honolulu, 5:30 p.m. PST, ESPN One year removed from a 1-11 finish, Fresno State has won nine games this season under first-year coach Jeff Tedford. The Bulldogs haven’t appeared in a bowl game since 2014 and haven’t won... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-24 00:00:00 UTC ]
More news stories like this |
Headline has acquired the first book by ex-footballer Kieron Dyer, Old Too Soon, Smart Too Late, co-written by Oliver Holt, the chief sports writer at the Mail on Sunday. Continue reading at The Bookseller
[ The Bookseller | 2017-10-28 00:00:00 UTC ]
More news stories like this |
Headline has acquired the memoir of football striker Adebayo Akinfenwa, better known to fans by his nickname The Beast. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this |
BASKETBALL CITY CHAMPIONSHIPS Saturday Open Division boys: Birmingham 85, Westchester 80 Division 1 boys: Crenshaw 65, Granada Hills 45 Open Division girls: Fairfax 82, Palisades 80 (OT) Division 1 girls: Westchester 71, Venice 57 SOUTHERN SECTION CHAMPIONSHIPS Saturday Boys' Open Division:... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open division
Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#instagram stories
#media companies
#year --
#stark difference