The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet... Continue reading at AdWeek
[ AdWeek | 2015-04-24 00:00:00 UTC ]
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Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended April 19, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Katie Kutsko, incoming editor-in-chief of The University Daily Kansan at the University of Kansas, is currently oozing awesomely geeky journalism passion. It has spilled over into a compelling manifesto on the publishing platform Medium in ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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Authors including Joanne Harris, Malorie Blackman and Neil Gaiman have joined the council of the Society of Authors (SoA). Other new members are Roger McGough, Ian Rankin, Anne Sebba and Sarah Waters. Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-21 00:00:00 UTC ]
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Japanese novelist is joined by Nigeria’s Chimamanda Ngozi Adichie in famous ranking of the people ‘shaping the future’Japanese novelist Haruki Murakami has been named one of the world’s 100 most influential people by Time magazine, backed by Yoko Ono as “a valuable voice for peace” as Japan’s... Continue reading at The Guardian
[ The Guardian | 2015-04-17 00:00:00 UTC ]
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Penguin Random House will offer its audiobooks, though not its ebook titles, via the Scribd subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-16 00:00:00 UTC ]
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As part of its global expansion, HarperCollins has signed Karin Slaughter to a four book deal in which the publisher has acquired world English rights as well as foreign language rights in about a dozen languages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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The Ingram Content Group has added another member to its Global Connect alliance, reaching an agreement with South Korea’s Korean Studies Information Co. Ltd. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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A month after announcing its partnership with Shanghai-based Tencent Literature, Boston-based distribution and ebook-discovery start-up Trajectory Inc. Continue reading at The Bookseller
[ The Bookseller | 2015-04-13 00:00:00 UTC ]
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This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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The publishing veteran and author of seven books about St. Francis of Assisi has been tapped to head Franciscan Media Books, the nonprofit publishing arm of the Franciscan Friars of St. John the Baptist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended April 5, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Kindle for Android wants to train your brain along with serving as your go-to e-Reader.Version 4.11, which is rolling out through the Play Store, brings in a feature called Word Wise, which pops up hints above words that Kindle thinks may be challenging. The goal is to give you confidence to... Continue reading at PC World
[ PC World | 2015-04-10 00:00:00 UTC ]
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The Boston-based press is positioning itself for growth with two new senior editors, one in New York City and one in Chicago, who will help it increase its list from 35 to 45 titles a year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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The findings of a new survey debunks theories that Facebook is losing its “cool factor” among teenagers.Facebook is the most popular social network among teens, according to the results of the survey published Wednesday night by the Pew Research Center. The researchers found that 71 percent of... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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Oyster, the ebook subscription service launched in 2013, has added a retail component to its business. It is now offering more than a million ebooks for sale, including titles from all of the Big Five publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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Kobo upgrades its self-lit e-reader with a new screen and concierge support after taking on customers from failing ebook retailers Sony and BlinkBox. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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