Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
News tagged with: #audio publishing #digital marketing #futurebook live #consumer data

Other Publishing stories related to: 'Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live'

Publishers share their biggest headaches in monetizing mobile

Monetising mobile audiences remains a massive challenge for publishers across the world, and those attending Digiday's Europe Publishing Summit were quick to point out the most pressing headaches. For the Economist, it's maintaining the reader's attention. For the BBC that means creating great... Continue reading at Digiday

[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetizing mobile #dennis publishing

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #native ads #ad blocking

U.S. Publishers to Head to Cuba

PW, the Combined Book Exhibit and PubMatch have created the U.S. Publishing Mission to Cuba set to take place February 12-17 next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing mission

In China, A New Literary Translation Publisher is Born

China's The Bookworm bookstore has launched a lit mag, a new writer's prize, and will begin publishing English translations of new Chinese novels next year. The post In China, A New Literary Translation Publisher is Born appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-05 00:00:00 UTC ]
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Emap brand to be scrapped as all its titles move digital-only

Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian

[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail week #nursing times #digital publishing

Market for medical graphic novels grows

The trend for medical graphic novels continues with Bloomsbury’s The Inflatable Woman by Rachael Ball. Continue reading at The Bookseller

[ The Bookseller | 2015-10-05 00:00:00 UTC ]
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Eclipse looms for newspaper giants buying a place in the digital sun

Ad blockers are wreaking havoc with the online revenue of newspapers, yet some groups continue to throw money around to acquire online rivals. What happens when boom turns to bust?On the one hand, the bad times are rolling for news on screens. Ad blocking is knocking a hole in revenue streams –... Continue reading at The Guardian

[ The Guardian | 2015-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #revenue streams #world association

This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek

[ AdWeek | 2015-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #embracing mobile #advertising week #ad business #adweek magazine

Amazon a better retailer than publisher, says Redmayne

Amazon is not as good at publishing as it is at retailing, Charlie Redmayne, c.e.o of HarperCollins has said. Continue reading at The Bookseller

[ The Bookseller | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie redmayne

Candy Crush books to be published by Sphere

Little, Brown’s Sphere division will this autumn release two books based on the popular mobile game Candy Crush. Continue reading at The Bookseller

[ The Bookseller | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #autumn release #books based

Johnson: 'Bonnier is fourth biggest publisher in UK'

Under c.e.o. Richard Johnson, the past few years have seen breathtaking change at Bonnier Publishing, the English-language wing of family-owned Swedish media giant Bonnier. There have been five start-ups, overseas and in the UK, most recently a UK adult fiction business headed by Mark Smith; and... Continue reading at The Bookseller

[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard johnson #bonnier publishing #mark smith #igloo books

To compete with Facebook and Google, publishers step up their ad-targeting game

Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers step #traditional publishers #taking steps #media companies #ad targeting

UK publishers mixed on how to combat ad blocking

New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry standards #display advertising

Consumer Rights Act updated to include digital purchases

Biggest overhaul of law for years will see statutory rights traditionally covering cars and white goods extended to apps and music downloadsMillions of UK consumers who download music or buy ebooks can now claim a replacement if the digital content they have bought is faulty.In an overhaul of... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk consumers #buy ebooks #digital content #music downloads #single piece

Big Publishers to Online Advertisers: Trust Us (and No One Else)

Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #large part #study conducted

A manifesto for flexing the publishing model

"Ultimately, publishing comes down to six irreducible elements." And in laying out those elements for us in her FutureBook 2015 manifesto, it takes publishing consultant Alison Jones only to element No. Continue reading at The Bookseller

[ The Bookseller | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing model

UK Authors, Publishers Donate Book Sales to Syrian Refugees

Some of the UK’s most famous authors and publishers are donating their earnings from book sales to raise £1m for Syrian refugees. The post UK Authors, Publishers Donate Book Sales to Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk authors #syrian refugees #famous authors #book sales

Nuzzel, With a New Batch of News-Savvy Investors, Wants to Bring Social Curation to Publishers

If you live in certain media and technology circles, there’s a very good chance you’re already using Nuzzel. It’s an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook feeds

Blackstone Audio Launches Print Imprint

Oregon-based audiobook publisher Blackstone is expanding into print with the launch of Blackstone Publishing, which will release classic and original contemporary titles in both print and ebook, beginning in fall 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-30 00:00:00 UTC ]
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Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show

As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show appeared