Ad blockers are wreaking havoc with the online revenue of newspapers, yet some groups continue to throw money around to acquire online rivals. What happens when boom turns to bust?On the one hand, the bad times are rolling for news on screens. Ad blocking is knocking a hole in revenue streams – billions of dollars lost globally, according to the World Association of Newspapers and News Publishers, which reckons that 48% of American digital ad cash is at risk already.More than that, Facebook and the social mob are becoming a news hub of their own for hundreds of millions of (often young) users – potentially eclipsing the value of discrete news websites. One damned thing as well as another. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-10-04 00:00:00 UTC ]
News tagged with:
#ad blocking
#revenue streams
#world association
Ad blockers are wreaking havoc with the online revenue of newspapers, yet some groups continue to throw money around to acquire online rivals. What happens when boom turns to bust?On the one hand, the bad times are rolling for news on screens. Ad blocking is knocking a hole in revenue streams –... Continue reading at The Guardian
[ The Guardian | 2015-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#revenue streams
#world association
Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday
[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with:
#supply-chain issues
#digital media
With debts of £1bn, this isn’t some ordinary financial asset. The desire to own the papers says more about power than profitSo much has changed in the generation since the Telegraph newspapers and the Spectator magazine were last put up for sale in 2004, including how much money they make. Yet... Continue reading at The Guardian
[ The Guardian | 2023-10-19 11:00:20 UTC ]
More news stories like this | News stories tagged with:
#spectator magazine
#potential buyers
#audacious plan
#modern britain
#jane martinson
#guardian columnist
The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News
[ ABC News | 2023-04-14 20:47:19 UTC ]
More news stories like this | News stories tagged with:
#digital media
Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#digital media
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#big game
#digital media
Days after Canada pledged to make Facebook pay for news content amid an ongoing media battle with tech giants, a Winnipeg newspaper publisher is warning local news could be in trouble if the government doesn’t take bold action. Continue reading at CBC
[ CBC | 2021-02-21 22:04:21 UTC ]
More news stories like this | News stories tagged with:
#local news
#tech giants
#government doesn
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
German media giant Bertelsmann says that its Penguin Random House division is buying rival Simon & Schuster Continue reading at ABC News
[ ABC News | 2020-11-25 20:24:15 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
#bertelsmann
As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | News stories tagged with:
#buy huffpost
#minority stake
#ad platform
#digital media
Hedge fund Chatham Asset Management said it plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:42:02 UTC ]
More news stories like this | News stories tagged with:
#family control
Hedge fund Chatham plans to buy newspaper publisher McClatchy out of bankruptcy, ending 163 years of family control Continue reading at ABC News
[ ABC News | 2020-07-12 18:20:00 UTC ]
More news stories like this | News stories tagged with:
#family control
Print editions of dozens of regional newspapers to finish, with sweeping job cuts feared‘Gutting’: News Corp Australia’s newspaper print closures will leave ‘thousands of stories’ untoldNews Corp Australia has confirmed that more than 100 local and regional newspapers will become digital only or... Continue reading at The Guardian
[ The Guardian | 2020-05-27 23:38:41 UTC ]
More news stories like this | News stories tagged with:
#huge shift
#print editions
#regional newspapers
#significant number
#job losses
#executive chairman
#michael miller
#news corp
Christopher Knowlton posits that the state’s real estate bubble led to the Great Depression. Continue reading at The Washington Post
[ The Washington Post | 2020-01-31 19:10:52 UTC ]
More news stories like this | News stories tagged with:
#great depression
Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday
[ Digiday | 2020-01-30 05:00:53 UTC ]
More news stories like this | News stories tagged with:
#digital media
Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this | News stories tagged with:
#digital media
Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at AdWeek
[ AdWeek | 2019-12-03 22:30:01 UTC ]
More news stories like this | News stories tagged with:
#digital media
Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | News stories tagged with:
#digital media
Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday. Effective immediately, Nylon’s editorial and design teams will join BDG, including editor-in-chief Gabrielle Korn, who will remain on in her... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-27 16:31:12 UTC ]
More news stories like this | News stories tagged with:
#site redesign