Eclipse looms for newspaper giants buying a place in the digital sun

Ad blockers are wreaking havoc with the online revenue of newspapers, yet some groups continue to throw money around to acquire online rivals. What happens when boom turns to bust?On the one hand, the bad times are rolling for news on screens. Ad blocking is knocking a hole in revenue streams – billions of dollars lost globally, according to the World Association of Newspapers and News Publishers, which reckons that 48% of American digital ad cash is at risk already.More than that, Facebook and the social mob are becoming a news hub of their own for hundreds of millions of (often young) users – potentially eclipsing the value of discrete news websites. One damned thing as well as another. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-10-04 00:00:00 UTC ]
News tagged with: #ad blocking #revenue streams #world association

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