The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at 'Digiday'
[ Digiday | 2022-11-22 05:01:00 UTC ]
News tagged with:
#recent explosion
#bertelsmann
Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#immersive experience
#video player
#video showing
#wider audience
This week in honour of The Bookseller magazine's London Book Fair special in print, and with it being a week before the fair itself, I thought it would be great to interview LBF's marketing manager Helen Clifford on what her job entails and her advice to those looking to get a job in books. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing manager
#bookseller magazine
Laura Martin is the capacity planning manager at highly renowned Clays Printing. She tells me about what it's like to work for a printer and it's a nice change to have a related industry take the spotlight. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this |
When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age
[ Advertising Age | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#air force
The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#enthusiast publisher
#uncharted territory
“The way people buy books today is completely different from how they bought them five or 10 years ago,” Martin Lindstrom says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big impact
Bertelsmann Education Group c.e.o., Kay Krafft, has been appointed to the Bertelsmann’s Group Management Committee (GMC), effective as of 1st January. Continue reading at The Bookseller
[ The Bookseller | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#1st january
Speculations are bubbling up again in Germany that a sale of book chain Thalia is on the horizon. Continue reading at The Bookseller
[ The Bookseller | 2015-11-14 00:00:00 UTC ]
More news stories like this |
WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian
[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#martin sorrell
#digital advertising
Once content has been published online it's almost impossible to retain control and know who sees it or where it's distributed. A new solution from StoryCloud seeks to offer online content publishers control over how their material is consumed. Called Share By it provides user-controlled file... Continue reading at Betanews
[ Betanews | 2015-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#published online
#file formats
#social networking
Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
#vat rates
#ebook market
The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book appeared
#holy grail
#content marketing
The latest news coming out of Ixxus, publishing and media specialists, is its partnership with Inkling, which is aimed at delivering off-the-shelf integration of Inkling’s Habitat publishing platform with Alfresco’s content management system. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content management
Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian
[ The Guardian | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#early days
#digital era
#banner ad
#news publishers
Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age
[ Advertising Age | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional media
#martin sorrell
#digital content
#advertising budgets
Bertelsmann is expanding its growth into education by investing in Alliant International University in the US. Alliant specialises in psychology, has more than 3,700 students and operates 10 campuses in California, Mexico City, Tokyo and Hong Kong. The investment will be made by the... Continue reading at The Bookseller
[ The Bookseller | 2015-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mexico city
#hong kong
#international network
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#specific product
#short order
#general motors
#real time
Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shed light
#paid media
#ve found
#brand affinity
#pop culture
#buddhist nun
It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dramatic fashion
#display ads
#hiring writers
#news articles
#blog posts
That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#verizon wireless
#conde nast
#late october
#net neutrality
#twitter handle