Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'


Rowan Hisayo Buchanan and T Kira Madden on Craft, Candles, and Character

T Kira Mahealani Madden is the author of the memoir Long Live the Tribe of Fatherless Girls. She is still an amateur magician. Rowan Hisayo Buchanan is the author of Harmless Like You—the winner of The Authors’ Club First Novel Award and a Betty Trask Award. Her short work has appeared in... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-16 08:48:38 UTC ]
More news stories like this | News stories tagged with: #kira madden #fatherless girls #first novel


Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #major factor #retain control #social networks #watch shows #management consultant #digital content


Personal Space: Hadley Freeman on Finding Out the Tall Family Tales Were All True

This is Personal Space: The Memoir Show, with Sari Botton. On this episode, Botton talks to Hadley Freeman about her fourth book, House of Glass: The Story and Secrets of a Twentieth-Century Jewish Family, a memoir and family Holocaust history published by Simon & Schuster. Botton and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-09 17:00:34 UTC ]
More news stories like this | News stories tagged with: #memoir show #sari botton #personal space #hadley freeman #fourth book #simon schuster #memoir


Diamond Reveals New Payment Terms; Execs Take Pay Cut

Diamond Distributors founder Steve Geppi outlined the terms under which the distributor of comics, graphic novels, and prose books would resume payments to publishers and other vendors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #payment terms #pay cut #graphic novels #prose books


Tony Robinson reads Goblin Market for isolation project PoetryGeneration

Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-05 19:23:26 UTC ]
More news stories like this | News stories tagged with: #fisherton press


Indigo Lays Off 5,200, Urges Shoppers to Buy 'True Canadian'

Indigo Books and Music, Canada's dominant bookstore chain, closed all of its 199 retail locations on March 18. On Friday, March 27, the company laid off 5,200 of 7,000 total employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indigo books #bookstore


Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global crisis #digiday podcast #rich antoniello #balance sheet #coronavirus pandemic #publishing companies


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with: #supply chains #digital content


Orion bags 'achingly funny' debut from HarperCollins marketer

Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 06:01:58 UTC ]
More news stories like this | News stories tagged with: #harpercollins


China Bestsellers February 2020: A Market Stilled by Contagion

While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #bestseller charts


BBC Arts launches Culture in Quarantine with Big Books Weekend

BBC Arts has launched Culture in Quarantine, a virtual arts festival “rooted in the experience of national lockdown”, with highlights including "The Big Book Weekend", co-founded by Kit de Waal and Molly Flatt. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 12:02:11 UTC ]
More news stories like this | News stories tagged with: #bbc arts #national lockdown #molly flatt #big book


PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with: #website redesign #colour scheme #publishing industry #publishers association


Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #sthe mirror #lightfourth estate #week running #nielsen bookscan #nielsen


What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
More news stories like this | News stories tagged with: #book marketers #book marketer #tight budgets


Blake’s Progress: Mysteries & Thrillers 2020

After decades in the shadows, a literary detective returns to the scene of the crime. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Afra Atiq | 'Poetry, both in written and recited forms, is not new to Emirati culture'

The award-winning Emirati poet was lined up to be an Author of the Day at Olympia. She shares her thoughts on poetry and new digital cultures. Continue reading at The Bookseller

[ The Bookseller | 2020-03-13 11:50:03 UTC ]
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Mirror Books to publish true crime book

Mirror Books has acquired true crime story The Witness by journalist Nicola Tallant.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 02:59:59 UTC ]
More news stories like this | News stories tagged with: #mirror books


Aging Media Network Serves Senior Care Professionals, But Its Business Model Is Young at Heart

[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
More news stories like this | News stories tagged with: #biggest challenge #positive note #media entrepreneur #publishing right #publishing industry


An elite Chinese family, ensnared in the Cultural Revolution

In her memoir, Lan Yan recalls her relatives with affection and recounts the brutality they faced. Continue reading at The Washington Post

[ The Washington Post | 2020-03-06 19:15:36 UTC ]
More news stories like this | News stories tagged with: #cultural revolution


Comma Press awarded £50k from Greater Manchester Culture Fund

Independent publisher Comma Press and Manchester Literature Festival have been awarded grants from the Greater Manchester Culture Fund. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 07:22:17 UTC ]
More news stories like this | News stories tagged with: #literature festival #independent publisher