Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'


Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
More news stories like this | News stories tagged with: #juno dawson #fashion industry #ya book


Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | News stories tagged with: #$30 million #tv networks #companies didn #disclose terms #digital media


Trade 'baffled' by exclusion from Cultural Renewal Taskforce

The government has announced a Cultural Renewal Taskforce to help the creative sector bounce back from the coronavirus crisis—but book trade leaders have said they are "baffled" that no current representative of the industry has been appointed. Continue reading at The Bookseller

[ The Bookseller | 2020-05-21 02:08:11 UTC ]
More news stories like this | News stories tagged with: #book trade


Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry


A radically different view of animal cultures

“Becoming Wild” shows us that humans are much more intrinsically linked to other species than we realize. Continue reading at The Washington Post

[ The Washington Post | 2020-05-14 07:24:48 UTC ]
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Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
More news stories like this | News stories tagged with: #pandemic passes #cookbook


AHRC launches pandemic culture campaign

The Arts and Humanities Research Council (AHRC) is to explore the impact of culture during the Covid-19 pandemic via a new campaign, Boundless Creativity. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 09:18:11 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic


Lauren James: 'I could never have anticipated that the situation in my book would come true'

Lauren James answers our questions about her novel set in a future version of London where humanity has been almost wiped out by a pandemic, The Quiet at the End of the World (Walker Books), which has been shortlisted for the YA Book Prize 2020.   Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 17:57:09 UTC ]
More news stories like this | News stories tagged with: #ya book


Jennifer Weiner’s ‘Big Summer’ is a breezy romp through online influencer culture

While other book releases are being pushed back, “Big Summer” was moved up, because it’s just the escape we need right now. Continue reading at The Washington Post

[ The Washington Post | 2020-05-05 14:14:13 UTC ]
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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with: #sports fans #nielsen


Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
More news stories like this | News stories tagged with: #local indie #million dollars #bookshop


Holly Jackson: 'My top writing tip is to study the craft of screenwriting'

Holly Jackson answers our questions about her debut novel, A Good Girl's Guide to Murder (Egmont), which has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 07:49:12 UTC ]
More news stories like this | News stories tagged with: #holly jackson #good girl #ya book


HQ bags Brand's practically perfect Poppins book

HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:45:31 UTC ]
More news stories like this | News stories tagged with: #part manifesto #mary poppins


Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #steady decline


Craft, DIY, and Activity Books Buoy Publishers During Coronavirus

The coronavirus pandemic has disrupted all aspects of book publishing, from putting pressure on sales channels to changing the kinds of books consumers want. A number of independent publishers have pivoted to meet the demand for books in newly-popular categories and formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #book publishing #independent publishers


Ross MacKenzie | 'publishers north of the border seem to be growing in confidence'

Ten years after his award-winning début burst onto the scene, Ross MacKenzie looks back on how his writing, and the Scottish children’s scene, has grown Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 13:33:13 UTC ]
More news stories like this | News stories tagged with: #ten years #scottish children


Ingram Debuts Book Recommendation Technology

Ingram Content Group is launching Bookfinity, an online site designed to generate personalized book recommendations and drive book sales using technology. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram content group


This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | News stories tagged with: #publicity director


As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #bad news #digital publisher