Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'

‘The Perfect Nine,’ by perennial Nobel Prize favorite Ngugi wa Thiong’o, is a mythic look at his culture’s origins

“The Perfect Nine” tells the tale of Gikuyu and Mumbi, progenitors of the Gikuyu people of central Kenya. Continue reading at The Washington Post

[ The Washington Post | 2020-10-12 06:09:05 UTC ]
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Avon snaps up 'brilliantly crafted' Belfast crime series from Dempsey

Avon has snapped up Who Took Eden Mulligan? and one further book by Sharon Dempsey, marking the start of a “brilliantly crafted” Belfast-based crime series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-09 14:20:32 UTC ]
More news stories like this | News stories tagged with: #avon snaps

Vox Media, Productsup and Zephr join this year’s Digiday Technology Awards nominees

This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. The post Vox Media, Productsup and Zephr join this year’s Digiday... Continue reading at Digiday

[ Digiday | 2020-10-06 18:30:44 UTC ]
More news stories like this | News stories tagged with: #vox media #digital media

Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson #publishing program #bestselling author #books imprint

Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | News stories tagged with: #bookseller children #bookseller

CrimeCon partners with Bonnier on 'ultimate true crime' London event

CrimeCon is partnering with Bonnier Books UK to launch its first true crime weekend in London next summer, featuring Lynda La Plante, Christopher Berry-Dee, Wensley Clarkson and Carl Chinn.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 03:56:00 UTC ]
More news stories like this | News stories tagged with: #london event #bonnier

YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with: #huge growth #barbara marcus #random house

Fall Regional Shows Get High Attendance—and High Marks

This fall's independent bookstore regional trade shows started off last week with two big virtual fairs held by three organizations—and did so swimmingly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore

Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with: #brand identity #jason bartholomew

Sphere to publish true crime exploring murder of author's stepsister

Sphere has acquired a book in which the author tells the story of her own investigation into the long-unsolved murder of her stepsister.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 23:03:19 UTC ]
More news stories like this | News stories tagged with: #author tells

Vincent Van Gogh’s image is cemented in our cultural memory. His letters complicate the view.

A selection of Van Gogh’s correspondence gives us a fuller picture of the man behind the mercurial reputation. Continue reading at The Washington Post

[ The Washington Post | 2020-09-17 13:39:17 UTC ]
More news stories like this | News stories tagged with: #van gogh #fuller picture

HBG Releases Diversity and Inclusion Progress Report

A new diversity and inclusion progress report from Hachette Book Group details internal and external commitments, including goals to increase the number of people of color employed by the company as well as make “measurable improvements” to company culture and community service. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-15 04:00:00 UTC ]
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Picador serves up Auslander's Mother for Dinner

Picador has snapped up Mother for Dinner by Shalom Auslander, billed as the “funniest novel of the 2020s” and looking at identity, inheritance and cannibalism. Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 18:52:42 UTC ]
More news stories like this | News stories tagged with: #picador

Every Book Has a Market. Storiad Helps You Find It.

The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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Bon Appétit names Dawn Davis, celebrated Simon & Schuster exec, new editor-in-chief

The storied culinary media brand lands a, well, seasoned publishing pro at a critical juncture.   Continue reading at Advertising Age

[ Advertising Age | 2020-08-27 17:16:47 UTC ]
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Prime Original adaptation of Banks' Culture series called off

A planned Amazon television adaptation of the late Scottish author Iain M Banks’ space opera, Consider Phlebas, has been cancelled. Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 01:05:38 UTC ]
More news stories like this | News stories tagged with: #space opera

Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access

Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases.  The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | News stories tagged with: #post germany #transformative agreements #open access #90th percentile #springer nature

Support for Ben North as he reveals move into palliative care

There has been an outpouring of support for former HarperCollins creative director Ben North, following his revelation on social media last week that he has entered palliative care following treatment for brain tumours.   Continue reading at The Bookseller

[ The Bookseller | 2020-08-25 01:07:20 UTC ]
More news stories like this | News stories tagged with: #ben north #harpercollins

Pearson appoints Walt Disney exec Andy Bird as c.e.o.

Pearson has appointed Andy Bird, most recently president and chairman of Walt Disney International, to be Pearson's new chief executive. He will start on 19th October, subject to shareholder approval, with outgoing boss John Fallon remaining in the role until that date.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 08:02:27 UTC ]
More news stories like this | News stories tagged with: #pearson