Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'


L J Ross launches Read, Write, Walk North East

Author L J Ross is to launch an arts initiative, offering community grants, promoting literacy and encouraging tourism in The North East.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 19:31:39 UTC ]
More news stories like this | News stories tagged with: #promoting literacy #north east


Colm Tóibín: How Rules of Craft Inhibit Creativity

Colm Tóibín gives the third installment to the Words Ireland Lecture Series. This modern master discusses the craft of James Joyce—and the idea of craft itself. Is craft a concept more suited to poetry? Could strict ideas around craft actually be a hindrance to novelists and short story writers?... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-04 09:48:28 UTC ]
More news stories like this | News stories tagged with: #colm tibn #literary hub #novelists


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


Memoir sales surge in post-Covid market

 Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 06:35:06 UTC ]
More news stories like this | News stories tagged with: #post-covid market #lockdown ended


A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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2019 North American Comics Sales Rose 11%

Combined sales of graphic novels and comics periodicals reached $1.21 billion in North America in 2019, a new record, according to a joint estimate by trade news sites ICv2 and Comichron. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins


B&T Returns to the Academic Library Market

Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #baker taylor #retail market


Sphere scoops another true crime title from David Wilson

Sphere will publish A Plot to Kill: A True Story of Deception, Betrayal and Murder in a Quiet English Town, from criminologist David Wilson. Continue reading at The Bookseller

[ The Bookseller | 2020-10-22 17:27:16 UTC ]
More news stories like this | News stories tagged with: #true story


Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users

The world's largest trade show registered 4,165 buyer and sellers on its Frankfurt Rights platform, 2,388 on the B2B 'matchmaking tool.' The post Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-19 08:14:46 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse


Former HC creative director Ben North dies

Ben North, the poet and former creative director at HarperCollins, has passed away aged 49 following treatment for brain tumours. Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 15:56:36 UTC ]
More news stories like this | News stories tagged with: #ben north #creative director


Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #publishers association #book market


Frankfurt Report: Italian Book Market Narrows Its Losses

The Italian Publishers Association's Ricardo Franco Levi and his staff in Milan report on progress in one of Europe's hardest hit markets. The post Frankfurt Report: Italian Book Market Narrows Its Losses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with: #publishers association's #book market


DK pursues education market with Hilary Fine appointment

DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 04:44:13 UTC ]
More news stories like this | News stories tagged with: #announced plans


ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #prime day #shop local


Celaya on the boom in audio content in Spanish-speaking markets

Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 01:37:55 UTC ]
More news stories like this | News stories tagged with: #audio content #tom tivnan #digital publishing


Chinese market suffering from 'major' reduction in ISBNs, warns Nurnberg at FBF

The Chinese marketplace is “suffering" from the government’s continued crackdown on the number of ISBNs being issued to publishers of foreign writers, agent Andrew Nurnberg has told Frankfurt Book Fair attendees. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 21:06:46 UTC ]
More news stories like this | News stories tagged with: #foreign writers #book fair


Your favorite modern horror movies, reimagined as ’70s mass market paperbacks.

Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
More news stories like this | News stories tagged with: #hachette books #trade paperbacks #literary hub #hachette


Don DeLillo’s ‘The Silence’ is an absurdist look at our technology dependence

“The Silence” feels like Apocalypse Lite for people who don’t want to get their hands dirty. Continue reading at The Washington Post

[ The Washington Post | 2020-10-12 10:08:43 UTC ]
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Indie presses and literary festivals among first ACE Culture Recovery Fund recipients

The first round of the £275m Culture Recovery Fund has been allocated, and sees some indie presses receiving up to £200,000.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-12 07:24:04 UTC ]
More news stories like this | News stories tagged with: #indie presses #literary festivals