Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'

Grove Atlantic Raises Entry-Level Pay, Forms Exec Committee

Grove Atlantic has created a six-person executive committee to help CEO Morgan Entrekin run the publisher and increased the entry-level salary to $40,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #grove atlantic #entry-level salary

How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with: #consumer habits #privacy regulations #contextual targeting #digital media

Jordan Smith will serve as Interim Executive Director of the National Book Foundation.

Earlier this year, Lisa Lucas announced that she would be stepping down as executive director of the National Book Foundation to become Senior Vice President & Publisher of Pantheon and Schocken Books. This morning, the National Book Foundation announced that Lucas will be joining the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-10 14:46:45 UTC ]
More news stories like this | News stories tagged with: #schocken books #literary hub #national book foundation

SoA awards £185k in grants for works in progress

The Society of Authors has awarded grants to 48 writers, worth more than £185,000, to enable them to complete works in progress including queer auto-fiction, forgotten histories, and books about post-colonial Kenya and the natural world. Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 04:36:42 UTC ]
More news stories like this | News stories tagged with: #complete works #natural world

How Did Ancient Cultures Experience Reading?

The first book in David Bowles’s new graphic novel series, “Rise of the Halfling King,” shows kids how a hieroglyphic script might have captivated the Mayans. Continue reading at The New York Times

[ The New York Times | 2020-12-05 16:27:56 UTC ]
More news stories like this | News stories tagged with: #graphic novel

Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with: #hard task #staying safe #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access #short stories

Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners

Pacey keeps Open University up to speed as list adapts to post-Covid market

The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | News stories tagged with: #open university #post-covid market #palgrave macmillan #macmillan

Cornerstone wins five-way auction for Nike marketer's guide to creativity

Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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Lauren Oyler on America’s Alienating Literary Culture

The book critic and Fake Accounts author says that smart readers are not being served by the publishing industry. The post Lauren Oyler on America’s Alienating Literary Culture appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2020-11-18 21:30:25 UTC ]
More news stories like this | News stories tagged with: #lauren oyler #publishing industry #book critic

My nightstand runneth over: A proud nerd recommends new intellectual and cultural histories

New works by Anthony Grafton, Peter Burke, Richard Ovenden quench many a curiosity. Continue reading at The Washington Post

[ The Washington Post | 2020-11-18 15:00:00 UTC ]
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Lockdown's online shift fuelling 'crazy' market for big name authors, Redmayne says

A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | News stories tagged with: #big names #charlie redmayne #seismic shift #online shopping #harpercollins uk #harpercollins

Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products

How Do We Market Books Now?

For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #market books #opening session

Booming audiobook market can accommodate new entrants, Bar-Kar tells FutureBook

The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 19:16:13 UTC ]
More news stories like this | News stories tagged with: #audiobook sector #audiobook

Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with: #game brands #chronicle books

Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #game brands

Parodi joins Europa Editions in new sales and marketing role

Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 23:35:04 UTC ]
More news stories like this | News stories tagged with: #marketing role #octopus books #marketing manager

Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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