Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'

Hearst Hires Former Snapchat, Warner Exec for Top Sales Role | People on the Move

[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
More news stories like this | News stories tagged with: #mother jones #american life #staff writer #hearst

Scribe pre-empts definitive account of influencer culture

Scribe has pre-empted Olivia Yallop's definitive account of influencer culture.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-19 18:13:34 UTC ]
More news stories like this | News stories tagged with: #influencer culture #definitive account

‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with: #magazine publishing

Hearst Names Former WarnerMedia and Snap Exec Kristen O’Hara as SVP and Chief Business Officer

Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek

[ AdWeek | 2019-12-17 17:58:13 UTC ]
More news stories like this | News stories tagged with: #advertising sales #hearst brands #corporate sales #hearst

cOAlition S accuses Springer Nature of ‘stalling progress’

Research funder consortium cOAlition S has accused publisher Springer Nature of  “a tactic to stall progress”, in a robust response to the publisher’s open letter on transformative journals, sent earlier today. Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 23:05:01 UTC ]
More news stories like this | News stories tagged with: #transformative journals #earlier today #springer nature

Finding a North Star: Spotlight on Peggy Weber

In Enough as You Are, Weber uses faith and love to combat feelings of inadequacy and build self-esteem. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #north star

Technology is transforming our love lives — and our romance novels

A look at recent books that use FaceTime, A.I. and other innovations to spice up the genre. Continue reading at The Washington Post

[ The Washington Post | 2019-12-15 14:00:00 UTC ]
More news stories like this | News stories tagged with: #romance novels #recent books

Living History: 5 Comics About History and Culture

Next time you or the kids are looking for an informative nonfiction or historical fiction read, pick up one of these comics about history and culture. Continue reading at Book Riot

[ Book Riot | 2019-12-10 11:42:18 UTC ]
More news stories like this | News stories tagged with: #living history #historical fiction

Six-strong Portico Prize shortlist channels 'spirit of the North'

Books from Fleet, Picador and Lightning Books are in the running for the £10,000 Portico Prize for Literature, an award "for outstanding literature that best evokes the spirit of the North". Continue reading at The Bookseller

[ The Bookseller | 2019-12-09 00:23:29 UTC ]
More news stories like this |

Questex Acquires Multiple Trade Shows and B2B Brands from Informa Plc

A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
More news stories like this | News stories tagged with: #existing teams #strategic review #previously cmo #organic growth #informa plc

The 2019 FUSE Media Summit Technology Award Winners

We asked digital publishing executives to vote for the top technology vendors they encountered at FUSE Media 2019. Check out the "Best Boardroom Case Studies," the "Startup Derby Winner," and one "Company to Watch." Plus, learn how these vendors are specifically helping publishers. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-04 15:28:23 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #brand director #hodder

The True Tales of a Literary Bartender

It’s a writerly dream come true: a cocktail based on your book, prepared by a dedicated bookseller who has pored over your pages for references to alcohol or even flavors and scents he can interpret to concoct the drink. Nick Petrulakis of Booksmith in Brookline is the literary bartender in this... Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-03 09:49:31 UTC ]
More news stories like this | News stories tagged with: #bookseller

Manilla to publish novel inspired by true story of 2011 tsunami

Bonnier Books UK has announced a novel inspired by the true story of Japan's 2011 tsunami for its new literary imprint, Manilla Press. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 06:38:51 UTC ]
More news stories like this | News stories tagged with: #manilla press #true story #literary imprint #bonnier

Bloomsbury enters China's domestic market

Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller

[ The Bookseller | 2019-12-01 13:35:55 UTC ]
More news stories like this | News stories tagged with: #domestic market #joint venture #bloomsbury

HarperCollins releases 2019 gender pay gap with 'progress being made'

HarperCollins is closing its gender pay gap with the median difference reducing from 10.2% to 8.8% in its latest filing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-28 11:20:07 UTC ]
More news stories like this | News stories tagged with: #harpercollins

National Book Awards 2019 celebrate the vitality of books in our culture

A diverse group of writers was recognized by the National Book Foundation for shaping the literary landscape over the past year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-11-22 15:24:09 UTC ]
More news stories like this | News stories tagged with: #diverse group #literary landscape #national book foundation

National Book Awards 2019 celebrate the vitality of books in our culture

A diverse group of writers was recognized by the National Book Foundation for shaping the literary landscape over the past year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-11-22 15:24:09 UTC ]
More news stories like this | News stories tagged with: #diverse group #literary landscape #national book foundation