On Thursday, Contently, a hot little company, held a buzzy conference at the Bowery Hotel on a very of-the-moment topic. The conference, the Brand Publishing Summit, included clients, agencies and publishers, with a lot of chatter about brands goi ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-11-14 00:00:00 UTC ]
Audible, the largest producer and seller of audiobooks, has reportedly begun commissioning original audio works. A book by Jeffery Deaver is one of the works currently being created by the company. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-11 00:00:00 UTC ]
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With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally... Continue reading at AdWeek
[ AdWeek | 2015-03-11 00:00:00 UTC ]
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Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Canongate has created a spin-off company to further develop its Letters Live series of events. Five shows, which will feature actors Benedict Cumberbatch and Louise Brealey, will run at the Freemasons’ Hall from 31st March to 4th April 2015. The live events will celebrate the “enduring power of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-10 00:00:00 UTC ]
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As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]
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The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-19 00:00:00 UTC ]
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Chicken House and Altitude, a film production company, are teaming up to develop book and film projects simultaneously. “Instead of waiting for a final book to take into movie production, we will find scripts or treatments together and develop them at the same time,” said Barry Cunningham, m.d.... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
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Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-26 00:00:00 UTC ]
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For many bricks-and-mortar bookstores, 2014 was a banner year, helped by the overall improvement in the sale of print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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In 1964, Robert Cameron became well known in San Francisco when he published The Drinking Man’s Diet, the original low-carb diet allowing ample booze consumption. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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Show how much you know! Here's our quiz for January 9, 2015.What the heck happened this week? Research says that one of the best ways to solidify new information is to be tested on it. Here's a chance to bolster your knowledge of current events—and earn a special emoji badge. Read Full Story Continue reading at Fast Company
[ Fast Company | 2015-01-10 00:00:00 UTC ]
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Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
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It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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Relive the year in reading with the Fast Company staff.As the year wraps up, the Fast Company staff remembers our year in reading with our favorite books of the year. The list above is by no means comprehensive, or even the best new titles, but just some of the works we spent the last 12 months... Continue reading at Fast Company
[ Fast Company | 2014-12-24 00:00:00 UTC ]
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Peter Booth Wiley, chairman of the board of John Wiley & Sons, plans to retire as chair at the end of his current term in September 2015. Matthew S. Kissner has been recommended to succeed him. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
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Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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The sky-high valuations of digital publishers such as BuzzFeed and Vox are fuelled by the idea that the media company of the future also has to be a tech company. Almost every new digital media business from Mashable to Pierre Omidyar's First Loo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-09 00:00:00 UTC ]
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