Marrying Companies and Content

On Thursday, Contently, a hot little company, held a buzzy conference at the Bowery Hotel on a very of-the-moment topic. The conference, the Brand Publishing Summit, included clients, agencies and publishers, with a lot of chatter about brands goi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-11-14 00:00:00 UTC ]

Other Publishing stories related to: 'Marrying Companies and Content'

AP replaces reporters with automated system to produce company results

America's leading news agency, the Associated Press, has announced that most of its stories about the quarterly results for US companies will be produced in future through the use of automation technology.Calling the move "a leap forward," AP's managing director, Lou Ferrara, explains: "For many... Continue reading at The Guardian

[ The Guardian | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #automated system #quarterly results #lou ferrara

You’d have to be crazy to start a media company, right?

Media startup founders apparently didn't get that memo that now's a pretty bad time to be in the publishing business. So, are they crazy? The post You’d have to be crazy to start a media company, right? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #publishing business

Adaptive Studios Revives Abandoned Content

Adaptive Studios is an unusual venture that looks to find abandoned intellectual property and revive it for production in a wide variety of media. The venture has launched Adaptive Books and released its first title this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adaptive studios #wide variety

VigLink nabs $18M for content-driven commerce

VigLink Inc., which helps digital publishers monetize their sites via native ads, has raised $18 million to fuel international expansion and focus on the needs of marketers. The Series C funding was led by RRE Ventures with participation from existing backers Google Ventures, Emergence Capital... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #round capital #additional investment #$25 million

Asian Content for the World’s Children at AFCC 2014

The just-concluded Asian Festival Children’s Content (AFCC), which ran from May 30 to June 4 in Singapore, hosted around 100 speakers from 16 different countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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BuzzFeed Changes Labels on Promoted Content

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek

[ AdWeek | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #readers don #managing partner #people don

Chinese Company Buys PIL's Kids' Unit

Chinese publisher and printer Phoenix Media has agreed to acquire the children's publishing unit of Lincolnwood, Ill.-based Publications International Ltd. (PIL) for $80 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing unit #chinese publisher #$80 million

Redefining and Repurposing Content as We Go Along: Digital Solutions in India 2014

Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #repurposing content #digital solutions #enhanced content

Harper Acquires Bible Software Company

HarperCollins Christian Publishing announced yesterday it has acquired Olive Tree Bible Software, a maker of online and mobile software and apps for Bible study and devotional use that will complement HCCP’s online Bible website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile software #bible study

F+W Media Changes Company Name

F+W Media is rebranding itself and will change the company’s name to F+W, a Content + eCommerce Company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Hodder Completes Quercus Buy, Smith to Leave Company

Quercus CEO and cofounder Mark Smith will be leaving the company, but aiding in the transition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus ceo

Technology or Content: Which Comes First?

Marshall McLuhan's famous dictum tells us that the form of a medium is inherently part of the message itself. Content in printed magazine form, for example, dictates many aspects of the story-from its written style and word count to the subtleties of fixed page design. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marshall mcluhan

Content Aggregator Apps and Publishers: A Complicated Dynamic (Infographic)

Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native apps

Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency

Driving the Content Industry Forward: Digital Publishing in Korea 2014

Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #shared interests

Video: A Tactical Guide to Content

The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #critical component #marketing strategies

New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment company #marketing arm #newspapers including

'Divergent' film company teams with Sephora for a makeup line

Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makeup line #upcoming movie #veronica roth #hunger games #makeup products #clothing line