On Thursday, Contently, a hot little company, held a buzzy conference at the Bowery Hotel on a very of-the-moment topic. The conference, the Brand Publishing Summit, included clients, agencies and publishers, with a lot of chatter about brands goi ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-11-14 00:00:00 UTC ]
Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results. "Data is key to B2B marketers, and... Continue reading at AdWeek
[ AdWeek | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#white papers
The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#enthusiast publisher
#uncharted territory
The five magazine media company executives who graced the stage at the Grand Hyatt in Midtown Tuesday night all had specific (well, somewhat specific) ideas for how to grow their companies and take advantage of industry-wise disruptions, but only one called for an across-the-board increase in... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech giants
#grand hyatt
#meredith corp
Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cutting prices
#top publishers
#create content
#million dollars
#$1 million
Jesse DeWitt is the digital director of language learning products at Merriam-Webster. And as you may surmise from his title, DeWitt does not devote the lion's share of his time to the dictionary publisher's social marketing—he wears many hats for the New York-based company. In fact, he shares... Continue reading at AdWeek
[ AdWeek | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david bowie
#president obama
#union address
#digital natives
With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#watch videos
#longer videos
#tech startup
#raised $2
#marketing efforts
#biggest problem
#digital downloads
#music-streaming services
The Ingram Content Group has acquired Aer.io, a service that allows publishers, retailers and authors to sell and fulfill print and digital books directly to readers via their websites, blogs and social networks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social networks
To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple... Continue reading at Advertising Age
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native content
#list --
#major publisher
The second half of our report from the 2015 East Africa Digital Reading Summit in Kenya looks at efforts to develop and distributing more local digital content. The post Kenya Fights to Foster More Digital Content Creation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
More news stories like this |
The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it... Continue reading at AdWeek
[ AdWeek | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced
#apple released
#iphone 6s
#apple news
#news products
Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media partners
Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age
[ Advertising Age | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile channels
#media companies
#online news
On Snapchat's Discover feature, users get quick app access to a wide variety of mobile video channels from the likes of CNN, Vice, Buzzfeed and a dozen other media brands. Starting Friday, U.S. users get an option just for the holidays.Online publishing and retail start-up Brit + Co will deliver... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#snapchat plans
#brit +
#discover feature
#wide variety
#media brands
#online publishing
"Self-publishing companies have long been seen as sharks in the publishing waters," writes Ronan Colgan. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing waters
As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.” Looking a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
Eight years ago, we featured the 22-year-old creator of a site with 19 million users. 1.5 billion members later, the adventure continues.In early 2007, Fast Company senior writer Ellen McGirt got a rush assignment from the magazine's editor, Bob Safian. Both were newcomers to the publication,... Continue reading at Fast Company
[ Fast Company | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
#fast company
#cover stories
#recently decamped
#silicon valley
UK publishers exhibiting at the third Shanghai International Children's Book Fair last week reported very busy schedules, with Chinese publishers looking overwhelmingly for series, in either fiction or non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book fair
#shanghai children
#busy schedules
#chinese publishers
Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
More news stories like this |
Pearson investors have “little visibility” on what the company may do in the next few months, one analyst has warned, while another has said further restructuring at the academic publisher was “almost inevitable.” Continue reading at The Bookseller
[ The Bookseller | 2015-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#academic publisher