Jesse DeWitt is the digital director of language learning products at Merriam-Webster. And as you may surmise from his title, DeWitt does not devote the lion's share of his time to the dictionary publisher's social marketing—he wears many hats for the New York-based company. In fact, he shares social media responsibilities with a few other colleagues who themselves have full-time jobs at the company, while contributing a tweet here and a post there. So why is Merriam-Webster pouring time and energy—some 40 posts so far—into Peach, the social app that debuted last Friday, quickly becoming the talk of the Twittersphere? (Even if some are already calling it a techie flash in the pan.) The answered is twofold, but it starts with this fact: Peach is easy to create content with, said DeWitt, whose team has a dearth of visual images at their fingertips and little to no time to create them. For those reasons, Merriam-Webster doesn't even have an account on Instagram or Snapchat. "Visual storytelling is a real problem for us," DeWitt explained. "Obviously, we are so heavily associated with words. It's not like we have this great library of assets we can draw from like a magazine might have. It's been an impediment in using Instagram or Snapchat. Peach has nice built-in commands that give you a quick and easy way to post something visual." Here's what he's talking about. Peach, created by Vine founder Dom Hofmann, lets users find their friends through their phone contacts and... Continue reading at 'AdWeek'
[ AdWeek | 2016-01-14 00:00:00 UTC ]
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Jesse DeWitt is the digital director of language learning products at Merriam-Webster. And as you may surmise from his title, DeWitt does not devote the lion's share of his time to the dictionary publisher's social marketing—he wears many hats for the New York-based company. In fact, he shares... Continue reading at AdWeek
[ AdWeek | 2016-01-14 00:00:00 UTC ]
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According to the dictionary publisher, "stand back" means to take a few steps backward while "stand by" means to be or to get ready to act. Continue reading at The Huffington Post
[ The Huffington Post | 2020-09-30 17:39:42 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD
[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum... Continue reading at AdWeek
[ AdWeek | 2024-11-18 09:18:13 UTC ]
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Singer, gameshow host, podcaster – the actor has built a reputation for doing it all. And with an autobiography/self-help guide coming soon, she’s out to prove there’s nothing wrong with being a jack of all tradesIn an era when social media has turned us all into products to promote, Keke Palmer... Continue reading at The Guardian
[ The Guardian | 2024-11-02 11:55:13 UTC ]
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Ingram Content Group has unveiled a new IP database and research tool, called MediaScout. Here's what it can do. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-10-18 18:59:37 UTC ]
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Her new memoir is a master class in how selective attention and empathy can insulate someone from the pains that trouble the rest of us. Continue reading at The Atlantic
[ The Atlantic | 2024-10-10 11:06:00 UTC ]
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California Governor Gavin Newsom has signed AB 2426, a new law that requires digital marketplaces to make clearer to customers when they are only purchasing a license to access media. The law will not apply to cases of permanent offline downloads, only to the all-too-common situation of buying... Continue reading at Engadget
[ Engadget | 2024-09-26 20:30:54 UTC ]
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Banned Books Week: Association of American Publishers, Authors Guild, and others file an amicus brief with US Supreme Court. The post US Supreme Court: AAP, Authors Guild File Brief on Sexual Content Law appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-24 18:56:17 UTC ]
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Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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TollBit The 28-year-old founders of TollBit, a New York-based startup that is all of six months old, think we’re living in the “Napster days” of AI. Just like people of a certain generation downloaded digital music, companies are ripping off vast swaths of the internet without paying the rights... Continue reading at Engadget
[ Engadget | 2024-08-23 16:29:42 UTC ]
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Condé Nast, the media conglomerate that owns publications like The New Yorker, Vogue and Wired, has announced a multi-year partnership OpenAI to display content from Condé Nast titles in ChatGPT as well as SearchGPT, the company’s prototype AI-powered search engine. The partnership comes amid... Continue reading at Engadget
[ Engadget | 2024-08-20 19:30:57 UTC ]
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It’s the spring of 2021, and the pandemic is beginning to slide away from us in ways that still feel impossible. But there is work to do. There is lost time to make up for. Even though I have a debut novel publishing this summer, I have been getting rejection after rejection for every literary […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-12 08:56:22 UTC ]
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The author of 'Heavyweight,' which draws lines between the German genocide of the Herero and Nama peoples in South Africa and the Holocaust, hopes that memory and narrative can create a more inclusive culture—one with ample humor and creativity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
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At a glanceExpert's Rating ProsModest price for decent specsBright, clear, and colorful displayCute and funky designImpressive microphonesConsDoesn’t have good sustainNot as snazzy or speedy as competitionHinge can pinchOur VerdictThe Acer Aspire Vero 16 is pretty average in most areas, but... Continue reading at PC World
[ PC World | 2024-06-19 10:30:00 UTC ]
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The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times
[ The New York Times | 2024-05-22 21:41:26 UTC ]
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