Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
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German Ebook Sales Reaches 4.3% Of Overall Book Market

Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print sales #book market


What Can Revitalize Brazil’s Book Market?

Ricardo Lay discusses how to revitalize the book market in Brazil, such as opening new sales and distribution channels and bolstering foreign rights sales. The post What Can Revitalize Brazil’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribution channels #book market


AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing

M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reaching readers #marketing appeared


Should an Author Favor PR or Marketing?

The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book marketing


PRH denies Grey theft report was publicity stunt

Penguin Random House has said it is “categorically and absolutely untrue” that it reported a copy of E L James' novel Grey stolen as part of a “publicity stunt.” Following a statement from Kent Police that there was “no evidence… to suggest an offence has been committed”, several articles have... Continue reading at The Bookseller

[ The Bookseller | 2015-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #18th june #national press #kent police #publicity stunt


14 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek

[ AdWeek | 2015-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #millennial parents #mobile phone


Rosen Publishing Acquires Jackdaw Publications

Rosen Publishing will move the editorial and production operations of Jackdaw Publications to New York City where it will operate as an autonomous imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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IPA urges protection for Greece's book market

The International Publishers Association (IPA) has urged Greek finance minister Yanis Varoufakis to protect the country’s reading and book culture during the ongoing financial crisis. In a letter, IPA secretary general Jens Bammel wrote of how the Greek publishing industry has “suffered... Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #economic crisis #book culture #book market


Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #automated fashion #inventory programmatically #automated system #digital properties


German Book Market 2014: Nonfiction Up, Overall Sales Down

The German Bookseller and Publishers Association presents statistics for the German book market 2014. Sales are up in nonfiction and at physical bookstores. The post German Book Market 2014: Nonfiction Up, Overall Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical bookstores #german bookseller


How Evolve Media Is Getting Into the Luxe Market

Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #evolve media


What’s the Holy Grail of Content Marketing? A Book

The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content marketing #holy grail #book appeared


ALA Annual Conference Kicks Off In San Francisco

The 2015 American Library Association Annual Conference kicks off today in San Francisco with more than 25,000 librarians, publishers and vendors expected to descend on the Bay Area. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bay area


ALA 2015: The Battle to Save the New York Public Library

At the end of 2014, after a groundswell of media attention and public protests, New York Public Library officials abandoned a controversial renovation dubbed the Central Library Plan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public protests #media attention


Books in Browsers Conference Goes on Hiatus

Books in Browsers, a small but highly-regarded tech-focused publishing conference, will skip 2015 while organizers consider its future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #browsers conference


Ebook Distributors Meet to Discuss Common EU Digital Market

In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishing


Crowdfunding, Revenue Diversity, and Legalese: Some Takeaways From the LION Publishers Conference

I spent this past weekend in Philadelphia at the Local Independent Online News Publishers conference with local journalists and publishers from around the United States. Speakers discussed everything from online audience trends, revenue generation id ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #speakers discussed #past weekend


E-book market share down slightly in 2015

E-book share of the UK book market has decreased marginally in 2015. According to findings from Nielsen Book Research, Steve Bohme, UK research director, said that ebook share was up from one in five to one in three between 2012-2014, but down marginally to 29% in the first quarter of 2015. Continue reading at The Bookseller

[ The Bookseller | 2015-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #steve bohme


Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market

New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
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New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #significant part #consumer marketing