Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
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Global Kids Connect Conference Debuts in New York

The one-day conference offered an expert lineup of publishers, editors, and agents, who offered professional perspectives on everything from content creation and licensing to doing business in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content creation


Free Guide to Ebook Licensing for Public Libraries and Publishers

Dosdoce, Bookwire and Publishing Perspectives are offering an exclusive ebook licensing guide for global public libraries and publishers. The post Free Guide to Ebook Licensing for Public Libraries and Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public libraries #ebook licensing #free guide #publishers appeared


Tamblyn to present 'reading manifesto' at Futurebook Conference

Michael Tamblyn, president of Rakuten Kobo, is to present a manifesto for reading at the FutureBook Conference. Continue reading at The Bookseller

[ The Bookseller | 2015-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rakuten kobo #futurebook conference #michael tamblyn


'Quantum' conference replaces LBF's 'Digital Minds'

The London Book Fair is replacing its digital conference, traditionally held on the Monday before the fair opens, with “Quantum”, a data-driven overview of the industry. Continue reading at The Bookseller

[ The Bookseller | 2015-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fair opens #digital conference #digital minds


A Vibrant Shanghai Fair for a Booming Children's Market

At the just-concluded Shanghai International Children's Book Fair, held from November 13 to 15, first-time exhibitors and seasoned participants were afforded yet another close-up look at the booming Chinese children's market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair #booming children


Why Independent Publishers are an Essential Public Service

Government support for independent publishers is an essential public good because indie publishers provide an essential public service, argues Manuel Rico. The post Why Independent Publishers are an Essential Public Service appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #government support #independent publishers


Germany's Thalia 'back on the market'

Speculations are bubbling up again in Germany that a sale of book chain Thalia is on the horizon. Continue reading at The Bookseller

[ The Bookseller | 2015-11-14 00:00:00 UTC ]
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Lessons from Seattle’s Failed Bid to Rebrand its Public Library

Rebranding efforts in libraries are not uncommon, but a recent, ill-fated bid to rebrand the Seattle Public Library generated a public controversy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ill-fated bid #public library


Futurebook Conference launches a week of daily deals

The Bookseller is to launch a week of FutureBook offers in the run-up to the FutureBook Conference on 4th December. Continue reading at The Bookseller

[ The Bookseller | 2015-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #4th december #futurebook conference #daily deals


8 Intriguing and Fun Digital Marketing Stats From the Past Week

The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek

[ AdWeek | 2015-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gained traction #phone call #display ad


Kudos in the research market

Benedicte Page talks to Kudos, which won the Association of Learned & Professional Society Publishers’ (ALPSP) Award for Innovation in Publishing. Continue reading at The Bookseller

[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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GKC Panelist Looks at Marketing Trends in Children's Publishing

Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #eric huang


Five Minutes With Michael Evans, co-owner of Expressions bookstore at Lexington Market

Bookseller Michael Evans sees great possibilities ahead for historic Lexington Market and Baltimore's west side, where his family has built a business over three decades.While other independent bookstores have shut down and even big chains have struggled to stay relevant in an age of ebooks,... Continue reading at Baltimore Sun

[ Baltimore Sun | 2015-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stay relevant #independent bookstores


Why Instagram Offering Self-Service Carousel Ads Could Attract More Marketers

Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek

[ AdWeek | 2015-10-31 00:00:00 UTC ]
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Mahal to chair FutureBook Conference

Sandeep Mahal is to chair the FutureBook Conference 2015. Mahal, most recently director of The Space, will preside over the event, which takes place on 4th December at the Mermaid Theatre in central London. The full programme and preview of FutureBook 2015 has now been released by The... Continue reading at The Bookseller

[ The Bookseller | 2015-10-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #full programme #central london #4th december #takes place #sandeep mahal


Quercus promotes Bethan Ferguson to marketing director

Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and... Continue reading at The Bookseller

[ The Bookseller | 2015-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #creative team #publicity departments #marketing director


List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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2015’s Best Viral Marketing Campaigns in German Media

The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
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7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit

The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Keen Communications, Adventure Publications Merge

Keen Communications announced this morning that it has acquired Adventure Publications. Effective immediately, the company will be known as AdventureKEEN. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #effective immediately