Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
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Other news stories related to: "Marketing and Publicity Conference 2019: The off switch"


Is It Time for India’s Book Market to Gain ‘Industry’ Status?

A report from Nielsen about India's book market shows rising literacy rates and education, complicated by 22 languages and over 1,600 dialects. The post Is It Time for India’s Book Market to Gain ‘Industry’ Status? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book market


Candlewick Press’ New Imprint To Stand in Both UK and US Markets

Candlewick Press' 'Studio' will feature design-driven children's books and be carried by both Walker Group's US and UK imprints, as well as by Walker Books Australia. The post Candlewick Press’ New Imprint To Stand in Both UK and US Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
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Portugal’s Book Market: A Few Words With Patricia Seibel

While taking stock of lagging literacy rates and persistent economic challenges, literary agent Patricia Seibel still sees quality and a loyalty to literary fiction as hallmarks of Portugal's resilient market. The post Portugal’s Book Market: A Few Words With Patricia Seibel appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary fiction #taking stock #book market #post portugal


Female authors make inroads at major publications – survey

Bylines by women at the New York Times Book Review and the New Republic are among the ‘dramatic increases’ over the last year, according to Vida’s annual survey of the publishing gender splitFemale authors and reviewers have found more room on literary pages over the last year, according to the... Continue reading at The Guardian

[ The Guardian | 2016-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #steady progress #york review #male writers


German Publishers on Promising Licensing Markets Around the World

Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishers #german children #german publishers #world appeared


Children's titles boost global book market

Growth in children’s books is driving print market growth across the world, Nielsen’s Global managing director Jonathan Stolper told delegates at the Nielsen Book Insights Conference. Continue reading at The Bookseller

[ The Bookseller | 2016-03-29 00:00:00 UTC ]
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Norton Names Curry to New Sales and Marketing Post

The publisher has created a new position--v-p of trade sales and marketing--and appointed senior editor Brendan Curry to the post. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
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Hype Cycles and Book Wars: Nielsen’s BookInsights Conference

We have yet to make a satisfying gift of an ebook, said Nielsen's Andre Breedt at BookInsights in London. Such breakthroughs still seem far, far away The post Hype Cycles and Book Wars: Nielsen’s BookInsights Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-25 00:00:00 UTC ]
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6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek

[ AdWeek | 2016-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #work hard #greater control #short term


Self-published titles '22% of UK ebook market'

Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller

[ The Bookseller | 2016-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #self-published titles #ebook sales


Expanded Independent Alliance 'reflects changed market'

“The independent sector is in good health and good heart, but it needs to think freshly about the way the world is," Faber c.e.o. Stephen Page has said. Continue reading at The Bookseller

[ The Bookseller | 2016-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stephen page #good health


New Republic Spinning Off Content Marketing Agency

When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age

[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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Google Case Set for April 1 Supreme Court Conference

The Supreme Court has put the case on the calendar for its April 1 conference, meaning the end of the more than 10-year old case could be near. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Opinion: Marketers shouldn’t make tech the enemy

The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday

[ Digiday | 2016-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #snapchat -- #programmatic advertising


‘Abuse of market power’: Inside German publishers’ legal beef with Google

The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday

[ Digiday | 2016-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #market dominance #search giant #market power #german publishers


Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age

[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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Irish children’s book market grows 16%

Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller

[ The Bookseller | 2016-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeff kinney #david walliams #book sales #irish children


Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’

Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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Time Inc. and YouTube Network StyleHaul Form Partnership to Serve Marketers

Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age

[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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