Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
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Other news stories related to: "Marketing and Publicity Conference 2019: The off switch"


Publication plans for Franzen's Purity

Plans to promote Jonathan Franzen's new novel Purity (Fourth Estate, 1st September) include a collaboration with Instagram artist Hey Reilly, a midnight opening on publication day, and an author visit to the UK at the end of September. Continue reading at The Bookseller

[ The Bookseller | 2015-08-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publication day #midnight opening


Publishers Struggle With Flat Market

Financial results released by three major trade publishers within the last 10 days reflect the challenges publishers are facing in a market that is seeing little, if any, top-line growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #challenges publishers #publishers struggle #flat market


As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major players #stay afloat #general manager #ad agency #daily mail #ad business


Salesforce taps Instagram's new API with tailored marketing tools

Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World

[ PC World | 2015-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #select group #publish content


Can Technology Replicate Word-of-Mouth Book Marketing?

Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals. The post Can Technology Replicate Word-of-Mouth Book Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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What Are They Thinking? F.T.‘s ’Emerging Markets'

Few C.E.O.s can claim to head a one-billion dollar publishing company. John Ridding secured that status last week as the Financial Times chief executive saw Japan’s financial news giant snatch The F.T. away from Axel Springer, paying $1.3 b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paying $1 #axel springer #emerging markets


E-book VAT 'holds back small markets'

Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook market #vat rates #digital books


National Journal Magazine to Cease Publication By Year’s End

Resources to be redirected to faster-moving digital and daily products. The post National Journal Magazine to Cease Publication By Year’s End appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-17 00:00:00 UTC ]
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Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hachette australia #advertising purposes #australian publisher #harper lee #dragon tattoo #lisbeth salander #david lagercrantz


“The Markets will be the UN for Publishing,” A Chat with Holger Volland

Last week, Publishing Perspectives hosted a Twitter chat with Holger Volland on the Frankfurt Book Fair's new event, The Markets: Global Publishing Summit The post “The Markets will be the UN for Publishing,” A Chat with Holger Volland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holger volland #twitter chat


My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Go Set a Watchman launch excitement builds ahead of publication

Harper Lee’s unexpected companion novel to To Kill a Mockingbird has bookshops readying for huge salesRead the first chapterListen to an extract read by Reese WitherspoonFirst chapter review: A beguiling journey into the pastSix months ago, it was a book the literary world would have laughed off... Continue reading at The Guardian

[ The Guardian | 2015-07-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #deathly hallows #harry potter #literary world #beguiling journey #harper lee


Harper Lee's Go Set a Watchman finally reaches the public after 60 years

The Guardian is exclusively publishing the first chapter of Harper Lee’s hotly anticipated companion novel to To Kill a MockingbirdRead the first chapterListen to an extract read by Reese WitherspoonFollow all the live commentary and reactionJean Louise Finch – beloved heroine of one of the most... Continue reading at The Guardian

[ The Guardian | 2015-07-10 00:00:00 UTC ]
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Mary Poppins Treasures on View at the New York Public Library

Items that inspired 'Mary Poppins,' given by P.L. Travers herself, are on view at the Children's Center of the main branch of the New York Public Library. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mary poppins


Public vote to find Audible sitcom

Audible.co.uk will tomorrow (7th July) launch This is Your Pilot Speaking!, a public vote to find its first original British sitcom. Listeners will be able to hear five comedy pilots commissioned by Audible Originals. They will then be asked to give the pilots a star rating, with the pilot... Continue reading at The Bookseller

[ The Bookseller | 2015-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #highest rating #public vote #audible originals


‘Pointless’ host to keynote BA Conference 2015

Richard Osman, writer and presenter of BBC One quiz show “Pointless”, will be the keynote speaker at this year’s Booksellers Association Conference. Held at Warwick University on 21st– 22nd September 2015 and sponsored by Gardners, this year’s conference will examine how bookshops are perceived... Continue reading at The Bookseller

[ The Bookseller | 2015-07-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #warwick university #keynote speaker


A Blockbuster San Francisco Conference

Ask any librarian who was there and they will almost certainly agree: the 2015 American Library Association Annual Conference in San Francisco was one of the best ALA shows, maybe ever. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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James ties down second consecutive number one, half-year market gains

E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years.    Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical sales #consecutive number


Graphic Novel, Comics Market Rises to $935 Million in 2014

Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #periodical comics #book trade #graphic novels #sales channel


ALA 2015: Sloan, Knight Foundation Grants For Digital Public Library of America

The two new awards, coupled with significant earlier support from the Institute of Museum and Library Services and the National Endowment for the Humanities, will help to establish the growth of DPLA’s "service hubs." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #national endowment #library services