Mail Online fuels DMGT ad revenue rise

Daily Mail publisher reports that website's ad revenues increased by 48% to £14m in the final three months of 2013Mail Online's ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in growth.Parent company Daily Mail & General Trust said that underlying advertising revenues across the Daily Mail's print and online operation grew by a healthy 5% in the three months to the end of December.Mail Online, which is gearing up to switch to a global web domain to further drive advertising revenue growth, reported 48% revenue growth to £14m in the quarter.The company said that this exceeded the £1m decline in print advertising revenues, which fell to £53m, at the Daily Mail and Mail on Sunday across the quarter.Circulation revenues fell 2% on an underlying basis, with the company saying that the sales decline was partially offset by a cover price increase last year.DMG Media, the umbrella division which houses the Mail business as well as Metro and daily deals service Wowcher, reported total revenues up 2% year on year to £201m.DMGT said that the division's total underlying ad revenues are up 6% year on year in the five weeks since 29 December.Overall, DMGT reported total underlying revenues up 6% in the final quarter to £472m, fuelled by a solid performance from its business-to-business operations.• To contact the MediaGuardian news desk email [email protected] or... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-05 00:00:00 UTC ]
News tagged with: #sales decline #partially offset #dmg media #solid performance

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Cutting Out Middleman to Sell Small Ads Online

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High Impact Ads on the Rise for MPA Members

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Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

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Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

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