[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
News tagged with:
#brand appeared
#sponsored content
#long time
#magazine publishers
Fires at opposite ends of California's coastal region, amplified by power outages, have closed a number of indie bookstores and displaced their employees, especially those in the San Francisco Bay Area and north. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#power outages
#indie bookstores
“The Narrow Corridor” argues that despots rise when government and civil society are weak. Continue reading at The Washington Post
[ The Washington Post | 2019-10-25 13:15:44 UTC ]
More news stories like this | News stories tagged with:
#healthy democracy
#civil society
Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#personal finance
#emailed questions
#full potential
In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | News stories tagged with:
#football season
#time spent
#market research
#nielsen
The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company
[ Fast Company | 2019-10-22 14:45:41 UTC ]
More news stories like this | News stories tagged with:
#washington dc
#homeland security
#world order
#boldface names
#nielsen
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#daily basis
#digital media
According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday
[ Digiday | 2019-10-17 02:26:20 UTC ]
More news stories like this | News stories tagged with:
#digital media
Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 19:48:04 UTC ]
More news stories like this | News stories tagged with:
#fearne cotton
Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
More news stories like this | News stories tagged with:
#hearst pushes
#brand licensing
#revenue streams
#hearst
London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 16:41:08 UTC ]
More news stories like this | News stories tagged with:
#dirty dancing
Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-10 04:01:32 UTC ]
More news stories like this | News stories tagged with:
#hearst pushes
#brand licensing
#print circulation
#hearst
Transworld has pre-empted The Funny Thing about Norman Foreman by debut author Julietta Henderson in a "significant" six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 21:23:29 UTC ]
More news stories like this | News stories tagged with:
#six-figure pre-empt
#six-figure deal
#debut author
The kids in “Look Both Ways,” a National Book Award finalist, share hustles, jokes, video games, board tricks, secret messages and private dreams. Continue reading at The New York Times
[ The New York Times | 2019-10-08 20:46:07 UTC ]
More news stories like this | News stories tagged with:
#jason reynolds
#video games
#national book award
"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies. While other... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with:
#joaquin phoenix
#major cities
#online chatter
#committing acts
#ahuntington beach
#suicide squad
#public criticism
#box office
#comic book
It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with:
#joaquin phoenix
#major cities
#online chatter
#committing acts
#ahuntington beach
#warner bros
#instagram posts
#times square
#sunset strip
#comic book
Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek
[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | News stories tagged with:
#presidential election
#news content
#american association
#advertising agencies
#digital content
Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
More news stories like this | News stories tagged with:
#daily podcast
#hotel chain
#100th anniversary
#selma blair
#associate professor
#syracuse university
#bonnier
Man Booker-winning author Anne Enright’s next novel, Actress, about sexual power and celebrity, will be published by Jonathan Cape in February 2020. Jonathan Cape publisher Robin Robertson acquired UK and Commonwealth rights excluding Canada from Peter Straus of Rogers, Coleridge & White... Continue reading at The Bookseller
[ The Bookseller | 2019-09-27 08:38:57 UTC ]
More news stories like this | News stories tagged with:
#anne enright
#peter straus
#first novel
#jonathan cape
This searing new comics anthology edited by Diane Noomin shows us stories of sexual violence, harassment and – most critically – survival. Continue reading at The Conversation
[ The Conversation | 2019-09-24 06:56:54 UTC ]
More news stories like this | News stories tagged with:
#sexual violence
#anthology
Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with:
#climate activism
#social impact
#public policy
#nielsen