Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
News tagged with: #brand appeared #sponsored content #long time #magazine publishers

Other Publishing stories related to: 'Magnifying the Power of the Brand'


PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with: #website redesign #colour scheme #publishing industry #publishers association


Hope Is the Most Powerful Arrow: A Conversation with Joshua Wong and Jason Y. Ng, by Tiffany Hawk

Interviews Tiffany Hawk In 2012, at sixteen years old, Joshua Wong and the pro-democracy student group he founded took on the Hong Kong government, mobilized more than one hundred thousand student protesters, and surprised the world by successfully... Continue reading at World Literature Today

[ World Literature Today | 2020-03-23 16:00:04 UTC ]
More news stories like this | News stories tagged with: #signs show #political crisis #—including #anthology #memoir


How J. Edgar Hoover Used the Power of Libraries for Evil

Once a revered political figure the public looked to for advice on everything from crime to child rearing, J. Edgar Hoover—the former director of the FBI from its inception in 1935 to his death in 1972—is now known as a bigot who abused his power to squash progressive causes and spy on political... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-04 09:48:43 UTC ]
More news stories like this | News stories tagged with: #edgar hoover #libraries


S&S Children's wins 'powerful' Holocaust novel

Simon & Schuster Children’s UK has won Liz Kessler's “powerful” Holocaust novel Chasing the Light at auction.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-04 07:00:41 UTC ]
More news stories like this | News stories tagged with: #ss children


Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
More news stories like this | News stories tagged with: #90th anniversary


Winston Churchill and the power of English myth

In his history of the Blitz, Erik Larson buys into some of the British leader’s propaganda. Continue reading at The Washington Post

[ The Washington Post | 2020-02-28 13:00:00 UTC ]
More news stories like this | News stories tagged with: #winston churchill


Whistleblower Has a Hidden Power

The memoir from the former Uber engineer Susan Fowler is a life story that doubles as a cultural indictment. Continue reading at The Atlantic

[ The Atlantic | 2020-02-23 12:00:00 UTC ]
More news stories like this | News stories tagged with: #life story #memoir


British Book awards balance art and selling power to decide best writer in 30 years

Novelists rub shoulders with presidents, chefs, comedians and thriller megastars on longlist to define the title with the biggest impact on the book worldIt could be almost the setup for a joke, but a former president, a Booker winner and an erotic fiction superstar have walked on to the British... Continue reading at The Guardian

[ The Guardian | 2020-02-14 06:01:23 UTC ]
More news stories like this | News stories tagged with: #biggest impact #booker winner #barack obama #hilary mantel #el james #30th anniversary #jacqueline wilson #julia donaldson #stephenie meyer #dragon tattoo #completely fine #jackie morris #british book #novelists


How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
More news stories like this | News stories tagged with: #news publisher


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier


Harrogate's author exclusion clause branded 'predatory' by rivals

Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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An intimate look at the scandal that tore apart a literary power couple

“The Dolphin Letters” explores the tumultuous relationship between Robert Lowell and Elizabeth Hardwick, through their correspondence. Continue reading at The Washington Post

[ The Washington Post | 2019-12-19 20:00:00 UTC ]
More news stories like this | News stories tagged with: #tumultuous relationship #robert lowell #elizabeth hardwick


‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with: #magazine publishing


Father Gregory Boyle talks hope, homelessness and the power of kinship

Gregory Boyle, founder of Homeboy Industries, shared "Barking to the Choir" with the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-12-17 03:46:56 UTC ]
More news stories like this | News stories tagged with: #gregory boyle #times book


Questex Acquires Multiple Trade Shows and B2B Brands from Informa Plc

A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
More news stories like this | News stories tagged with: #existing teams #strategic review #previously cmo #organic growth #informa plc


HQ buys 'powerful' third novel from Hello! editor-in-chief Nixon

HQ has bought the "powerful, hilarious and deeply emotional" new novel from Hello! editor-in-chief Rosie Nixon in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 14:05:45 UTC ]
More news stories like this | News stories tagged with: #hq buys


Granta signs Evelina Santangelo's 'powerful' novel

Granta Books has acquired award-winning Sicilian author Evelina Santangelo's powerful novel, From Another World. Continue reading at The Bookseller

[ The Bookseller | 2019-12-01 14:07:19 UTC ]
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Kohl’s calls on AI to help power through holiday season

Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading at Advertising Age

[ Advertising Age | 2019-11-06 20:31:35 UTC ]
More news stories like this | News stories tagged with: #holiday season #festive period #digital media


Power Players 2019: Karen Barnes

Barnes is a key player in the region's so-called entrepreneurial eco-system, working particularly to build startups through networking sessions and workshops. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-30 22:08:00 UTC ]
More news stories like this | News stories tagged with: #key player


Fires and power outages plague California indie booksellers.

As the wildfire situation in California worsens—with power outages, road closures, red flag warnings, and mandatory evacuations occurring throughout the state—several independent bookstores have been forced to reduce operating hours, cancel events, and in some cases even close their doors... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-30 17:00:29 UTC ]
More news stories like this | News stories tagged with: #power outages #independent bookstores #cancel events #book industry