Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
News tagged with: #brand appeared #sponsored content #long time #magazine publishers

Other Publishing stories related to: 'Magnifying the Power of the Brand'


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins


Canongate bags Erica Berry's 'powerful meditation on fear'

Canongate is to publish Erica Berry's latest non-fiction work, Cry Wolf, after winning a six-way auction this week.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-20 04:13:40 UTC ]
More news stories like this | News stories tagged with: #powerful meditation


Scott O’Connor’s ‘Zero Zone’ is a sophisticated thriller about the power of art

When an art installation leads to death, the question arises: How culpable is the artist? Continue reading at The Washington Post

[ The Washington Post | 2020-10-05 11:08:58 UTC ]
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Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson #publishing program #bestselling author #books imprint


Historical Fiction and the Power of Stories

How historical fiction gave one reader deeper and more vivid insights into history and guided her career in teaching and librarianship. Continue reading at Book Riot

[ Book Riot | 2020-09-28 10:35:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction


Scribner scoops Odafen's 'powerful' debut novel

Simon & Schuster imprint Scribner is to publish debut writer Aiwanose Odafen's feminist novel Tomorrow I Become a Woman as part of a three-book deal.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 09:02:57 UTC ]
More news stories like this | News stories tagged with: #three-book deal


The Breonna Taylor decision, violence, and power

On Wednesday, Black Lives Matter protesters in Louisville and around the world waited with bated breath for an announcement from Daniel Cameron, Kentucky’s attorney general: a charging decision, or lack thereof, in the case of Breonna Taylor, an emergency medical technician who was killed by... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-25 12:37:49 UTC ]
More news stories like this | News stories tagged with: #advertising executive #business insider #american journalism #random house #tina brown #hearst


Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with: #brand identity #jason bartholomew


In ‘The Book of Two Ways,’ Jodi Picoult delivers another powerful story about heart-wrenching moral choices

The book takes a “Sliding Doors” approach, as a woman, on the heels of a near-death experience, contemplates her next move. Continue reading at The Washington Post

[ The Washington Post | 2020-09-22 14:35:11 UTC ]
More news stories like this | News stories tagged with: #book takes #powerful story #near-death experience


Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology


Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology


Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology


Jennifer Nansubuga Makumbi | 'Stories have such power you cannot imagine'

The First Woman, Jennifer Nansubuga Makumbi's powerful feminist novel about a headstrong young woman’s coming-of-age in 1970s Uganda, has had a long and fraught path to publication. Continue reading at The Bookseller

[ The Bookseller | 2020-09-16 17:05:04 UTC ]
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Cape wins music icon Neneh Cherry’s 'powerful' memoir in 14-way auction

Jonathan Cape has acquired Swedish musician Neneh Cherry’s memoir, A Thousand Threads, in a 14-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-09-16 11:56:22 UTC ]
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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction


‘Race and Power’: The UK’s Cambridge University Press Opens Free Access

Hoping to 'not just voice outrage,' but also to 'provide research and data,' the oldest publisher offers expert writings in 'Race and Power.' The post ‘Race and Power’: The UK’s Cambridge University Press Opens Free Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-27 16:09:01 UTC ]
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Power and Passage: New Science Fiction and Fantasy

A story collection offers a cleareyed survey of the Black American experience, and a debut novel traverses hundreds of versions of Earth. Continue reading at The New York Times

[ The New York Times | 2020-08-27 09:00:05 UTC ]
More news stories like this | News stories tagged with: #debut novel #science fiction