Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]

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Turnit Offers Free Digital Newsstand--And Says It Will Remain Free

Evolusent Inc.--owner of Lifestyle Magazine as well as several different companies offering new media content and commerce services--is beta testing Turnit, a free digital newsstand for magazine publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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Allison & Busby buys two from Eriksson

Written By: Charlotte Williams Publication Date: Fri, 19/08/2011 - 10:20 Allison & Busby has acquired two books by Swedish crime-writer Kjell Eriksson, both featuring his series' heroine Inspector Ann Lindell. Publishing director Susie Dunlop bought UK and Commonwealth rights, excluding... Continue reading at The Bookseller

[ The Bookseller | 2011-08-19 00:00:00 UTC ]
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How to Choose and Apply Social Media Tools

Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
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PPA chief warns of looming 'penalty tax on magazine publishers'

The Royal Mail's request to increase the amount it can charge for bulk mail has been slammed as a "shortsighted" move that could cause long-term damage to the magazine business by Barry McIlheney, chief executive of the Professional Publishers Association (PPA). Continue reading at Media Week

[ Media Week | 2011-02-23 00:00:00 UTC ]
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The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
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