Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
News tagged with: #brand appeared #sponsored content #long time #magazine publishers

Other Publishing stories related to: 'Magnifying the Power of the Brand'

YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
More news stories like this | News stories tagged with: #amanda harris

Debut power

Publishing a debut novel is never easy. 100,000 long-form works of English-language fiction are published every year and even in normal circumstances it’s a struggle to for a first-time novelist to stand out from the pack. But the last 15 or so months have been particularly trying. Full lockdown... Continue reading at The Bookseller

[ The Bookseller | 2021-06-12 22:02:54 UTC ]
More news stories like this | News stories tagged with: #english-language fiction #normal circumstances #debut novel

CRISPR gives us the power to short-circuit evolution. What now?

Bioethicist Henry T. Greely ponders the implications of the gene-editing technology. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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Why the tailored suit — not ruffles and lace — became synonymous with power

Richard Thompson Ford traces how the evolving rules of fashion shaped gender norms. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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Olivia Laing’s ‘Everybody’ explores the power and vulnerabilities of the human body

Laing uses the life of psychoanalyst Wilhelm Reich as a springboard to explore a range of topics. Continue reading at The Washington Post

[ The Washington Post | 2021-05-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #olivia laing #human body

Trauma Has Forced Me to Become a Powerful Witch

In the introductory essay of White Magic, Elissa Washuta—a Native American author and member of the Cowlitz Indian Tribe—examines the colonization of spirituality, as well as her own reticence to describe herself as a witch: “I just want a version of the occult that isn’t built on plunder, but I... Continue reading at Electric Literature

[ Electric Literature | 2021-05-07 11:01:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #american author

Power of the platform

Mohsin Zaidi, author of A Dutiful Boy, discusses how the publication of underrepresented voices has the potential to transform lives. Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 08:34:44 UTC ]
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Rickett reaps rewards of Ebury restructure as non-fiction powers list to new heights

A sensational run of form for Ebury, led by the breakout illustrated hit by Charlie Mackesy, has culminated in a Publisher of the Year shortlisting—and it’s a result of a nimble reorganisation. Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 11:12:07 UTC ]
More news stories like this | News stories tagged with: #charlie mackesy

Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
More news stories like this | News stories tagged with: #brand identity #iconic titles #haruki murakami #kodansha

Brittany Higgins' memoir will join a powerful Australian collection reclaiming women's stories of trauma. Here are four

Brittany Higgins' forthcoming memoir will allow her to tell her story in her own words. She'll join a group of strong women who've done just that. Continue reading at The Conversation

[ The Conversation | 2021-04-15 03:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming memoir #ll join #brittany higgins #strong women #memoir

The Awesome Power of Picture Books

Sari Feldman reflects on how these “wizards of the literary world” can be the key to a lifelong love of reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #awesome power #picture books #literary world #lifelong love

Steerforth Speaks Truth to Power

A new imprint from Steerforth promotes books that offer open, thoughtful explorations of challenging topics and issues. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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Springboard: Tim Marshall, The Power of Geography

You might think Tim Marshall would be chafing at the bit from the travel restrictions of the past year. After all, the author and journalist spent much of his 30-year-plus reporting career—the biggest chunk of that with Sky News, as the broadcaster’s foreign affairs editor—jetting to dangerous... Continue reading at The Bookseller

[ The Bookseller | 2021-03-09 05:23:31 UTC ]
More news stories like this | News stories tagged with: #tim marshall #travel restrictions #sky news

In ‘Later,’ Stephen King reminds us that he’s the master of the kids-with-strange-powers genre

Another of King’s special powers? Slipping into the persona of a teenager with total authenticity. Continue reading at The Washington Post

[ The Washington Post | 2021-02-28 07:14:30 UTC ]
More news stories like this | News stories tagged with: #special powers

Books by Women Confront Churches’ Misuse of Power

Women’s issues, particularly those related to #ChurchToo and #MeToo, prompt religion publishers’ continuing interest in titles that address the silencing and abuse women face in the church and religious institutions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: ##metoo

Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #first-party data #hearst magazines #hearst

The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Power to the Peepal: Leeds-based indie enjoys reward of second major award win

Peepal Tree Press is behind the dark, magical realist novel that scooped the £30,000 Costa Book of the Year last week, with The Mermaid of Black Conch by Monique Roffey putting a new spotlight on a small publisher that has consistently supported international Caribbean writing for 35 years. Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 21:20:53 UTC ]
More news stories like this | News stories tagged with: #small publisher #costa book

Authors' brands: a case of doublethink?

JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 12:24:33 UTC ]
More news stories like this | News stories tagged with: #jk rowling #albert camus #scott fitzgerald #george orwell