[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Paul Pringle's work exposed serious abuses at the University of Southern California, but the dispute with his former co-workers may overshadow his book. Continue reading at The Washington Post
[ The Washington Post | 2022-08-19 10:00:16 UTC ]
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Well-known figures such as Roma Downey, Tim Tebow, and Lysa TerKeurst are writing devotionals in order to reach audiences in new ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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A linear city in the desert is a provocative vision of the city of the future—but it’s been tried before. Saudi Arabia’s proposal for a 105-mile-long building called the Line has all the stuff of a science fiction paperback. The stark desert setting. The kingdom in control of vast amounts of one... Continue reading at Fast Company
[ Fast Company | 2022-08-04 04:30:19 UTC ]
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Taymour Soomro’s debut novel Other Names for Love begins with a son flinching at the sound of his father’s voice. Sixteen-year-old Fahad has been ordered to spend the summer with Rafik, his authoritarian father who manages their family farm in Sindh, Pakistan. It’s on the train ride there that... Continue reading at Electric Literature
[ Electric Literature | 2022-08-02 11:00:00 UTC ]
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As part of a continuing publishing trend, witchcraft books continue to draw the interest of readers, especially those seeking empowerment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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Chris Belcher’s searing memoir about her work as a professional dominatrix isn’t exactly a comfortable read. Not because of the subject, but because Pretty Baby asks more of the reader than many memoirs. Like the best art does, this book invites introspection and interrogation of both our own... Continue reading at Electric Literature
[ Electric Literature | 2022-07-20 11:00:00 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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Designing a book cover is challenging, even more so when the work contains a raunchy subject matter. How do you convey, in a single glance, that the book is sensual, even sexy, without falling for pornographic tropes? My debut novel, Little Rabbit, is about a sub/dom relationship between a... Continue reading at Electric Literature
[ Electric Literature | 2022-06-30 11:00:00 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Journalist Alan Murray places his faith in business to solve society's greatest challenges. Continue reading at The Washington Post
[ The Washington Post | 2022-06-17 12:00:22 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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The organized assault on the freedom to read has highlighted core values taught in library schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-23 04:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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The L.A. Times Book Clubs reads 'Letter to a Stranger,' a new collection that celebrates the serendipity of chance encounters. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-11 14:00:50 UTC ]
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The bill, if signed, would vest members of the state’s textbook commission with the final decision on whether a challenged book can remain available in public school libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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Aamina Ahmad’s debut novel The Return of Faraz Ali begins with a moment of no return. Born and raised in Lahore’s old city, the young Faraz is forced to leave behind his mother and his sister Rozina. It isn’t until Faraz is an adult in 1968 working as a policeman, that he goes back to […] The... Continue reading at Electric Literature
[ Electric Literature | 2022-04-07 11:00:00 UTC ]
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