Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
News tagged with: #brand appeared #sponsored content #long time #magazine publishers

Other Publishing stories related to: 'Magnifying the Power of the Brand'

After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Richard Powers Resets Earth’s Trajectory

At Time, Pulitzer Prize-winning author Richard Powers discusses his newest novel, Bewilderment, which is set during a period that resembles our own—but not quite. ” I was thinking a little bit along the lines of the form that science fiction writers like to call the ‘near-term future,'” Powers... Continue reading at The Millions

[ The Millions | 2021-09-29 20:30:41 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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Word Up! Three Picture Books and a Graphic Novel Celebrate the Power and Joy of Language

“Thao,” “Otto: A Palindrama,” “My Monster Moofy” and “The Wordy Book” explore myriad worlds within words. Continue reading at The New York Times

[ The New York Times | 2021-09-24 17:09:23 UTC ]
More news stories like this | News stories tagged with: #picture books #graphic novel

Want to watch Olivia Colman perform a brand new lecture by Elena Ferrante?

Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
More news stories like this | News stories tagged with: #elena ferrante #starting today #ann goldstein #literature festival

Fresh off a Pulitzer win for ‘The Overstory,’ Richard Powers delivers another environmental ode

“Bewilderment,” longlisted for a National Book Award, follows a widower desperate to help his neurodivergent son. Continue reading at The Washington Post

[ The Washington Post | 2021-09-21 15:24:56 UTC ]
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In Richard Powers’s New Novel, Hope for a Grieving Kid and Planet May Lurk in the Human Brain

The Pulitzer Prize winner’s latest book, “Bewilderment,” features a widowed father whose troubled son is transformed by a novel neurofeedback therapy with profound implications for the human race. Continue reading at The New York Times

[ The New York Times | 2021-09-21 09:00:08 UTC ]
More news stories like this | News stories tagged with: #richard powers #human brain #human race #pulitzer prize

Picture power

Far too many times, I’ve been in a bookshop or a school and heard adults persuade a child away from a picture book and encouraged them to read ‘something more appropriate’. There’s a huge notion in this country that picture books are for younger children and a step into ‘proper reading’. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 08:06:26 UTC ]
More news stories like this | News stories tagged with: #picture books #younger children #picture book #bookshop

HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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10 Bibliomemoirs About the Life-Altering Power of Reading

These bibliomemoirs, including The End of Your Life Book Club by Will Schwalbe, offer a glimpse into the lives of fellow book lovers, reminding us how vast the bookish community is. Continue reading at Book Riot

[ Book Riot | 2021-08-30 10:37:00 UTC ]
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Old Barn Books scoops Fuller's 'powerful' debut

Old Barn Books will publish author Lisa Fuller's "powerful" YA debut Ghost Bird in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 13:08:09 UTC ]
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When ‘Due Process’ Is Weaponized To Protect Powerful Men

Alexandra Brodsky told HuffPost about her new book "Sexual Justice," which explores sexual violence and deeply rooted misunderstandings about due process. Continue reading at The Huffington Post

[ The Huffington Post | 2021-08-24 12:00:04 UTC ]
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Yellow Kite signs Blyth's 'extraordinarily powerful' memoir

Yellow Kite has signed Hope is Coming, Louise Blyth’s “extraordinarily powerful” memoir of grief, gratitude and enlightenment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 07:57:45 UTC ]
More news stories like this | News stories tagged with: #yellow kite #memoir

Vertebrate races in for Cullen's 'powerful' running book

Sheffield-based adventure publisher Vertebrate has signed Rachel Ann Cullen’s Running For Our Lives, a “powerful” book about how running can help ordinary people to overcome struggles and challenges in their lives. Continue reading at The Bookseller

[ The Bookseller | 2021-08-04 18:21:33 UTC ]
More news stories like this | News stories tagged with: #running book #ordinary people

Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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Star power

This year’s class of Rising Stars arrives as a welcome boost in what, on the national stage, has been another tough week heralding much uncertainty ahead. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:05:56 UTC ]
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Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
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