Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
News tagged with: #brand appeared #sponsored content #long time #magazine publishers

Other Publishing stories related to: 'Magnifying the Power of the Brand'


Drawing Is Power! Chuck D Launches Book and Imprint at U.S. Book Show

Celebrated rapper Chuck D continues his social activism as a visual artist, releasing a set of graphic journals via Enemy Books, a new imprint launched in partnership with Akashic Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #imprint launched #book show #social activism #visual artist #akashic books


How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with: #podcast network #digital media


Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu


West Baltimore native sees his parents’ interracial relationship as ‘testimony to the power of ordinary people to remake America’

CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun

[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
More news stories like this | News stories tagged with: #ordinary people #memoir


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


On the Outsize Power of the Short Story (AKA the Genre of “High Genius”)

Story collections are the country cousins of the American publishing landscape, tolerated with benevolent condescension while their authors are urged to produce that more glamorous product: novels. A novel might find a broad audience, even become a bestseller! Whereas—as a writer friend once put... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-13 08:53:59 UTC ]
More news stories like this | News stories tagged with: #story collections #broad audience #ve written #story collection #american publishing


The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media


WI2023: Only Legislation Can Curtail Amazon's Power

Stacy Mitchell, co-executive director of the Institute for Local Self-Reliance, and Cory Doctorow, author of a new book "Chokepoint Capitalism," discussed the ways in which Amazon and other digital platforms exploit the creative industries and identified state and national legislators as the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #stacy mitchell #local self-reliance #cory doctorow #chokepoint capitalism #creative industries


Tracing the Spiritual Power of Publishing: Stephen Prothero

Stephen Prothero, author of 'God the Bestseller: How One Editor Transformed American Religion a Book at a Time' (HarperOne, Mar. 14), explores Eugene Exman's role in publishing books that remade America's religious life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing books


Peter Turchi on the Power of the Literary Aside

The following first appeared in Lit Hub’s The Craft of Writing newsletter—sign up here. William Trevor famously described the short story as “the art of the glimpse,” and compression is generally a virtue. But the most engaging and compelling short stories and novels are not necessarily the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-27 09:52:28 UTC ]
More news stories like this | News stories tagged with: #lit hub #short story #writing newsletter—sign #short stories


“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #kamala harris #book publishing #company launched #hachette books #literally made #amazon prime #hachette


“There is Harm In Not Talking About It.” On the Power of Sharing Trauma Narratives

Memoirist and public health executive Michelle Bowdler, author of Is Rape a Crime? and novelist and family counselor Lynne Reeves Griffin, author of Dark Rivers to Cross, a novel about relationship violence, talk about writing trauma narratives with the power to bring pain deemed undiscussable... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-19 09:52:46 UTC ]
More news stories like this | News stories tagged with: #memoir


How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #stores planned


Artists accuse Adobe of tracking their design process to power its AI

A curious setting in Adobe Photoshop’s privacy preferences has the artistic community on edge this week. A recent viral moment highlights just how nervous the artist community is about artificial intelligence (AI). It started earlier this week, when French comic book author Claire Wendling... Continue reading at Fast Company

[ Fast Company | 2023-01-06 09:45:00 UTC ]
More news stories like this | News stories tagged with: #adobe photoshop #started earlier #comic book


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Beneath Its Pink Cover, ‘Lessons in Chemistry’ Offers a Story About Power

The best-selling debut author Bonnie Garmus created Elizabeth Zott, a chemist battling a sexist 1950s establishment, as the role model she craved — and found that readers wanted the same. Continue reading at The New York Times

[ The New York Times | 2022-11-16 14:07:21 UTC ]
More news stories like this | News stories tagged with: #role model #readers wanted #debut author


Reading the Power Dynamics of Gender in Ovid’s Metamorphoses

“In all creation there is nothing constant,” says Pythagoras in the final book of the Metamorphoses. All things are subject to the power of change: bodies, landscapes, cities, nations—even the cosmos. Ovid announces his epic’s main theme as metamorphosis in its first two lines: “My spirit moves... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-08 09:53:56 UTC ]
More news stories like this | News stories tagged with: #power dynamics #final book


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


The Transformative Power of Trauma: Spotlight on Yvonne Martinez

In her debut memoir, the author explores trauma and resilience—her own and that of her family—and, in telling her story, finds catharsis and freedom. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #transformative power #debut memoir