Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
News tagged with: #brand appeared #sponsored content #long time #magazine publishers

Other Publishing stories related to: 'Magnifying the Power of the Brand'

In ‘Fencing with the King,’ a search for family truths puts a woman at odds with her powerful uncle

Diana Abu-Jaber's writing is propulsive — but silkily so, wending on limber paragraphs that allow her to move with ease across a wide-ranging story about conflicted identities. Continue reading at The Washington Post

[ The Washington Post | 2022-03-15 13:25:02 UTC ]
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It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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'In Love' Review: A Powerful Memoir About Marriage and Assisted Suicide

In her new book, Amy Bloom writes about loving her husband and helping him to end his life after a diagnosis of Alzheimer’s. Continue reading at The New York Times

[ The New York Times | 2022-03-01 10:59:23 UTC ]
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Is using this word ever okay? And who has the power to decide?

Randall Kennedy makes the case for using it, sometimes, in the 20th-anniversary edition of his book. Continue reading at The Washington Post

[ The Washington Post | 2022-02-18 13:00:32 UTC ]
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‘Power of the Dog’ author Thomas Savage died in obscurity. It’s time to honor his work.

‘Power of the Dog’ author Thomas Savage died in obscurity. It’s time to honor his work. Continue reading at The Washington Post

[ The Washington Post | 2022-02-15 12:00:36 UTC ]
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Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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The power of distance

I’ve been writing about mental health for years. Not as many as I’ve been living with my own clinical depression, but certainly for over a decade now. It has, until last year, been mainly in blog form—direct, first-hand accounts of my own experiences as a man with mental health issues. Continue reading at The Bookseller

[ The Bookseller | 2022-01-28 16:35:15 UTC ]
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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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Jason Reynolds delivers a powerful message in just three sentences

Reynolds and Jason Griffin have created a masterful collage of words and art that search for hope amid difficult times. Continue reading at The Washington Post

[ The Washington Post | 2022-01-11 15:00:38 UTC ]
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The Power Rangers

For those counting, there is an extra issue of The Bookseller this year. And it’s a bumper one, too. Continue reading at The Bookseller

[ The Bookseller | 2021-12-17 07:30:58 UTC ]
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Keum Suk Gendry-Kim on the Symbolism of Trees and the Power of Black and White Illustration

Keum Suk Gendry-Kim (The Waiting) and Alexander Chee (How to Write An Autobiographical Novel) spoke to one another as part of D+Q Live, a fall event series by the graphic novel publisher Drawn & Quarterly. The driving force behind November’s conversation was Gendry-Kim’s second... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-13 09:49:57 UTC ]
More news stories like this | News stories tagged with: #alexander chee #driving force #english-language release #graphic novel

Little A acquires 'powerful' memoir from Polari Prize founder Burston

Little A, the literary fiction and non-fiction imprint of Amazon Publishing, has acquired a "powerful" memoir by Paul Burston, founder of the Polari Prize, the UK’s first and largest LGBTQ+ book award. Continue reading at The Bookseller

[ The Bookseller | 2021-12-09 09:18:56 UTC ]
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Amanda Gorman’s ‘Call Us What We Carry’ is as powerful as ‘The Hill We Climb’

The young poet delivers another stirring critique of modern America in a book that is at once pointed and hopeful. Continue reading at The Washington Post

[ The Washington Post | 2021-12-07 14:00:00 UTC ]
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The Great and Powerful Oz(zes): Business and Personal Finance Books 2021

These new books draw back the curtain to depict the individuals pulling the levers at some of the past century’s most powerful organizations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Legend Press lands Snyder's 'powerful' First World War story

Legend Press has landed The Tin Nose Shop, an “incredibly powerful” First World War novel by Don J Snyder. Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 06:14:29 UTC ]
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Zephaniah writes 'powerfully moving' Windrush picture book for Scholastic

Benjamin Zephaniah is writing a “powerfully moving” picture book about the voyage of "HMT Empire Windrush" to be published by Scholastic UK in April 2022.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-23 10:30:14 UTC ]
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Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
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The power of rational thinking in a world that seems unreasonable

Steven Pinker offers hope that rationality can return to personal and civic life. Continue reading at The Washington Post

[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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