Leaked Facebook memo: 'ugly truth' justified any growth tactics

Buzzfeed has published an internal Facebook memo entitled "The Ugly" from 2016 that shows just how much emphasis the social network places on growth above safety, privacy and everything else. Written by Facebook VP Andrew "Boz" Bosworth, one of Mark... Continue reading at 'Engadget'

[ Engadget | 2018-03-30 00:00:00 UTC ]
News tagged with: #ugly truth #growth tactics

Other Publishing stories related to: 'Leaked Facebook memo: 'ugly truth' justified any growth tactics'


Facebook Owns Social Login Scene, But Google's Creeping Up

Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information about those people -- who opt-in to share that information -- and do things like customize the articles or products they're shown.Not... Continue reading at Advertising Age

[ Advertising Age | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook remains #fourth quarter


'Changed retail landscape' pushed sales growth in 2015

A revitalised bricks and mortar offer, new routes to readers and healthy exports are among the key elements that combined to create “a new landscape” for the trade in 2015, with publishers saying last year’s market growth is sustainable—despite a drop in digital sales. Continue reading at The Bookseller

[ The Bookseller | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key elements #market growth #digital sales


Gawker’s Nick Denton: Facebook dominance is better than ‘convoluted’ ad tech

Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at Digiday

[ Digiday | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick denton #ad tech #user experience #tech world


Facebook's New And Improved Like Button Is Coming "In The Next Few Weeks"

Reactions will enhance Facebook's classic Like button with emoji responses that convey emotions ranging from anger to awe.As revealed in October, Facebook has been hard at work reinventing the famed Like button—and Bloomberg got the inside scoop. In a profile published Wednesday, Bloomberg digs... Continue reading at Fast Company

[ Fast Company | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook decided #officially launch


Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek

[ AdWeek | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mediation services #elite daily #news sites #makes sense #web properties


Facebook is cutting prices in its brand-content matchmaking program

Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cutting prices #top publishers #create content #million dollars #$1 million


How brands and publishers are using Facebook Messenger

Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel brands #facebook messenger #messenger app #humble beginnings #customer service #german publisher #news updates


How Snapchat Plans to Compete With Facebook for Advertisers' Dollars

In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age

[ Advertising Age | 2016-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #$3 billion #ad business


Facebook, Google, Microsoft, Twitter and Yahoo balk at UK's Investigatory Powers Bill

The Investigatory Powers Bill may only be in draft form at the moment, but the UK government has already come in for criticism for its plans. Today, scores of pieces of written evidence, both for and against the proposals, have been published, including input from the Reform Government... Continue reading at Betanews

[ Betanews | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk government #issue warnings


Facebook's LiveRail Exits the Ad Server Business

Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which... Continue reading at Advertising Age

[ Advertising Age | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers pick #video ads #big business #ad tech


Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek

[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #private marketplaces #mediation services #ad server #ad services


How PopSugar gets people to watch its Facebook videos for 30 seconds

In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday

[ Digiday | 2016-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook videos #greater emphasis


Mark Zuckerberg Defends Facebook Against Free Basics' Critics

Is Free Basics an altruistic effort to connect the world to opportunities, or a neocolonial race to control and capitalize on new markets?Today, Mark Zuckerberg published a lengthy opinion article in The Times Of India defending his attempt to connect millions of people to the Internet via a... Continue reading at Fast Company

[ Fast Company | 2015-12-28 00:00:00 UTC ]
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From the Fringes to the Mainstream: Ten Years of Growth In Graphic Novel Publishing

To mark this exciting decade in graphic novel publishing, PW invited seven publishing professionals to reflect on the growth of the last ten years and to peer into the future of graphic novel publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #ten years


Scholastic revenues fall despite UK growth

Scholastic Inc has reported a drop in earnings of 1.5% for the second quarter of 2016, although its UK market grew in local currency terms. Continue reading at The Bookseller

[ The Bookseller | 2015-12-19 00:00:00 UTC ]
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The Highest-Growth Revenue Streams for Magazine Media in 2015

The biggest revenue upsides are coming from a variety of sources. Guess which one isn’t on the list. The post The Highest-Growth Revenue Streams for Magazine Media in 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


News UK CMO: Facebook Has a 'Duty of Care' to Publishers

News UK’s chief marketing officer Chris Duncan wasn’t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook’s launch of Instant Articles, and the g ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news ukrsquo #publishing directly


Facebook's quick-loading Instant Articles come to Android

Facebook’s scheme for speedy news stories has finally come to Android. With select publishers you’ll now see a lightning bolt icon in the top corner, which denotes that article is stored on Facebook’s servers and will load rapidly.This feature, as is often the case, first debuted on the... Continue reading at PC World

[ PC World | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select publishers #global reach #international markets #developing world


Facebook Instant Articles Launches on Android

We’re excited to announce that everyone who uses the Facebook for Android app can now read thousands of Instant Articles every day in News Feed from publishers worldwide. Combined with our recent launch of Instant Articles to everyone on Fa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android app #read thousands #publishers worldwide #recent launch