There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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Amid 'rhetoric of animosity and intolerance and the growing support for right-wing politicians,' a new conference examines the publishing community's accelerating drive for diversity. The post London Book Fair’s ‘Building Inclusivity’ Conference Explores Diversity appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-17 00:00:00 UTC ]
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YA author Melinda Salisbury has asked her publisher not to submit her books for review to newspapers such as the Daily Mail in support of the ‘Stop Funding Hate’ movement. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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American thriller writer Roger Hobbs, author of Ghostman and Vanishing Games (Transworld), has died, aged 28, after an overdose. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Members of the publishing industry gathered at Cipriani Wall Street for the 67th National Book Awards, where John Lewis, Andrew Aydin and Nate Powell won for 'March: Book Three.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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In Matt Fraction and Chip Zdarsky's comic series, Suzie and Jon can stop time by having orgasms. And that's just the beginning. The post WIRED Book Club: Sex Criminals Titillates and Teases Us appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-11-17 00:00:00 UTC ]
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A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Sales of adult trade books dropped 2.8% in the first half of 2016 compared to the same period in 2015, according to figures released by the Association of American Publishers. Sales in the children’s/young adult segment, meanwhile, rose 0.9% in the same period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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At the 67th National Book Awards, held at Cipriani New York in Lower Manhattan on Wednesday night, the junction where politics and publishing meet was in the spotlight from the start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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Every Primary-1 child north of the border is to receive three free picture books for Book Week Scotland 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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Last month, Apple unveiled new MacBook Pro laptops. While the machines were undoubtedly great, their prices were very high -- even for Apple. Despite the cost, they are apparently flying off virtual shelves, as shipping dates are now in late December. In other words, price be damned, people will... Continue reading at Betanews
[ Betanews | 2016-11-15 00:00:00 UTC ]
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An algorithm has been built to predict a book’s genre by its cover. Sadly for online booksellers, it doesn’t do a very good jobBack in September, a report suggested that robots will have eliminated 6% of jobs in the US by 2021. Fortunately for book designers, it doesn’t look as if androids are... Continue reading at The Guardian
[ The Guardian | 2016-11-15 00:00:00 UTC ]
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Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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"Designed by Apple in California" is a new book that commemorates 20 years of Apple design. Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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Walker Books is publishing a Christmas title based on this year’s festive advert from Sainsbury’s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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Could software someday design book covers that could be judged—correctly—by human readers? Research in Japan says...it depends. The post Machine Learning: Can a Computer Judge a Book By Its Cover? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-14 00:00:00 UTC ]
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It's part of a collaboration between Emma Watson's feminist book group, Our Shared Shelf, and Books on the Underground, which leaves books all over the London subway system for riders to enjoy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-11-12 00:00:00 UTC ]
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'A significant book fair doesn't seem to have been able to come into being in Central and Eastern Europe" says Hungary's Zsuzsanna Szabó. The post Frankfurt, Krakow and Conrad: A Hungarian Perspective on Book Fairs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-11 00:00:00 UTC ]
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Results in the July-September period improve after a disappointing start to 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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#book publishers