Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'

[ AdWeek | 2018-04-02 00:00:00 UTC ]
News tagged with: #books written #great minds #golden age

Other Publishing stories related to: 'Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book'


Jay-Jay Harvey disappears from radio show and cancels book tour for two weeks

Radio star Jay-Jay Harvey has cancelled the next two weeks of her book tour after walking out on her show live on air. Continue reading at Stuff

[ Stuff | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #radio show #book tour


HC's Instachaaz marketing campaign

HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at The Bookseller

[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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Ryan, Barry, McBride on Irish Book Awards shortlists

Donal Ryan, Sebastian Barry, Eimear McBride and Emma Donoghue are all shortlisted for Novel of the Year at the Bord Gáis Energy Irish Book Awards 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #donal ryan #sebastian barry #eimear mcbride #emma donoghue


Second book from Clean Eating Alice to HarperThorsons

HarperThorsons has acquired Eat Well Every Day, the second book from Alice Liveing, the "powerhouse" behind the Instagram account, Clean Eating Alice. Continue reading at The Bookseller

[ The Bookseller | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acquired eat #alice liveing #instagram account


New Simon Garfield book to Canongate

Canongate has acquired its fourth book by Simon Garfield, titled In Miniature, describing it as a "big book of small things". Continue reading at The Bookseller

[ The Bookseller | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth book #big book #small things


YouTube stars the Sidemen are frontrunners in race for Christmas books No 1

Figures show that game-playing vloggers’ print debut sold more than 26,000 copies in its first three days on sale last weekA week after the starting gun was fired on the race to the top of the Christmas book charts, YouTube superstars the Sidemen have emerged in front of the likes of Jamie... Continue reading at The Guardian

[ The Guardian | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie oliver #guy martin #bookseller magazine #christmas hits #alan bennett #alan partridge #super thursday


'Gripping' love story set on Turkish/Syrian border to Daunt Books

Daunt Books Publishing has acquired Elliot Ackerman’s "timely" new novel Dark at the Crossing – a "gripping" contemporary love story set on the Turkish/Syrian border. Continue reading at The Bookseller

[ The Bookseller | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daunt books


Religion Book Deals: October 2016

Todd Burpo moves from Thomas Nelson to FaithWords with his follow-up to ‘Heaven is For Real,’ Katie Davis Majors lands at Multnomah, Eerdmans nabs a PBS documentary tie-in, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas nelson


Egmont signs three-book deal with Kimberly Wyatt

Egmont has signed a three-book children’s fiction deal with TV presenter and former Pussycat Doll Kimberly Wyatt. Continue reading at The Bookseller

[ The Bookseller | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-book children #fiction deal #tv presenter


PRH launches Penguin Flipper book recommendation tool

Penguin Random House UK is launching Flipper, an online book recommendation engine, as part of a Christmas campaign to help customers choose the right Christmas present for loved ones. Continue reading at The Bookseller

[ The Bookseller | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas campaign


Facetime: Magazine Parties, and Marketers Step Out

This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues. Check out more below. Continue reading at AdWeek

[ AdWeek | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg pursuits


Bay Area’s Book Passage to Open Third Store

Forty-year-old Book Passage, with locations in Corte Madera and San Francisco, Calif., has begun prepping a new store in nearby Sausalito, where it will be the only indie bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bay area #book passage #corte madera #indie bookstore


First book by Mishal Husain to 4th Estate

4th Estate has bought the first book by BBC Radio 4 Today presenter Mishal Husain, described as "the ultimate handbook for women". Continue reading at The Bookseller

[ The Bookseller | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mishal husain #4th estate #ultimate handbook


Religion and Spirituality Books Preview: November 2016

A memoir by the grandson of Henri Matisse, Judah Smith’s new book, and a search for the “real” Pope Francis are among some of the big books coming from religion and spirituality publishers in November. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judah smith #spirituality publishers


Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers large


International Hot Book Properties, Week of October 24, 2016

In the wake of the Frankfurt Book Fair, a few international titles are heating up, among them a new gangster trilogy based in Hong Kong and an Italian self-help book about the positive side of failure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international titles #hong kong #positive side


Frankfurt Book Fair 2016: Attendance Rises For Second Straight Year

The Frankfurt Book Fair reported that total attendance at the fair rose modestly for the second year in a row. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #straight year #attendance rises #total attendance


Frankfurt Industry Notes: Book Fair Attendance Figures, Carolin Emcke’s Prize

As Frankfurt Book Fair’s press officers report a slight increase in trade-visitor attendance this year, the German trade gives Carolin Emcke its 2016 peace prize. A reminder here that many more articles of this kind bring to light various moments and programs at the just-ended Frankfurt Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carolin emcke #slight increase #german trade


Poet Lucia Perillo dies at age 58

Lucia Perillo, a poet known for her sense of humor and her writing about living with multiple sclerosis, died on Oct. 16 at the age of 58 in Olympia, Wash., her publisher Copper Canyon Press confirms. Her most recent book, “Time Will Clean the Carcass Bones,” was published in February. In 2000,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple sclerosis


Download All 2016 Frankfurt Book Fair Show Daily Magazines

Download the PDF versions of all three Publishing Perspectives show dailies from the 2016 Frankfurt Book Fair, featuring discussions of copyright, freedom to publish, and more. The post Download All 2016 Frankfurt Book Fair Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download