Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'

[ AdWeek | 2018-04-02 00:00:00 UTC ]
News tagged with: #books written #great minds #golden age

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This Popular YouTuber Gets Painfully Personal in a New Book About Her Real Life

Hannah Hart's fans probably know her pretty well. After all, the YouTube star has uploaded 529 videos in the past five years. However, there have been some things she hasn't been ready to discuss with them—until now. With the release of her second book, Buffering, Hart is showing fans even... Continue reading at AdWeek

[ AdWeek | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach people #real-life issues #difficult subjects #day job


Frankfurt Book Fair 2016: Turkish Censorship Ignites Fairgoers' Ire

At a Wednesday morning press conference, exiled Turkish journalist and newspaper editor Can Dündar said the actions of Turkish President Recep Tayyip Erdogan have "effectively ended freedom of speech" in his country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
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‘The Markets’ at Frankfurt: Reach and Responsibility

From education to the trade, Frankfurt Book Fair's opening is stressing freedom of expression and the responsibilities that go along with it. The post ‘The Markets’ at Frankfurt: Reach and Responsibility appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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Frankfurt Book Fair 2016: Two Fantasy Debuts Nabbed in Major Deals

Two fantasy series—one YA, and one adult—that sold in high six figure deals just before the Frankfurt Book Fair are drawing notice from foreign houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major deals #figure deals


Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek

[ AdWeek | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long term #media companies #automated fashion


Download: Wednesday’s Frankfurt Book Fair 2016 Show Daily

With David Hockney, H.M. King Willem-Alexander of The Netherlands, and others, the 2016 Frankfurt Book Fair opened to showcase the global publishing scene. By Hannah Johnson This year, the Frankfurt Book Fair will feature people and discussions that show just how political and interconnected the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #david hockney #hannah johnson


Voices From the Day Ahead: Frankfurt’s ‘The Markets’

A testament to the global reach of publishing today, The Markets at Frankfurt Book Fair arrives with diversity both of opportunity and challenge. The post Voices From the Day Ahead: Frankfurt’s ‘The Markets’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day ahead #global reach #publishing today


Bodo Kirchhoff Wins the German Book Prize 2016

The jury has decided: Bodo Kirchhoff wins the 2016 German Book Prize for his novel 'Encounter' ('Widerfahrnis') about two travelers in Italy. The post Bodo Kirchhoff Wins the German Book Prize 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
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Frankfurt Book Fair 2016: At Opening Event, Change—and Politics—Loom Large

British artist David Hockney spoke at the 2016 Frankfurt Book Fair opening press conference, while other speakers addressed world events and how literature can help facilitate ways to find answers to important issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening event #find answers


Your starter for 10: highlights of Frankfurt Book Fair 2016

Tom Tivnan selects some of the highlights from the Frankfurt Book Fair 2016's events programme. Continue reading at The Bookseller

[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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Teamwork, and Kickstarter, Get Late Author's Book to Shelves

How the husband and daughter of food writer and historian Joy Santlofer helped complete Joy's book, 'Food City,' after she died suddenly in 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late author #food writer #died suddenly


At Frankfurt Book Fair’s Business Club: Programming Notes

Created as a premium setting for facilitated meetings, Frankfurt Book Fair's Business Club now is also a hub of specialized programming. The post At Frankfurt Book Fair’s Business Club: Programming Notes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business club


Frankfurt: Emma Barnes Talks Tech Literacy at The Markets

‘If I can do it, anyone can,’ says Bibliocloud c0-founder Emma Barnes, who speaks Tuesday at Frankfurt’s The Markets about publishing’s need to know tech. With just one day to go before Tuesday’s (October 18) The Markets: Global Publishing Summit from Frankfurt Book Fair and Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #markets appeared #post frankfurt #emma barnes


Review: Lenovo Yoga Book

Lenovo's super-bendable, highly adaptable new device has a really interesting design. But it isn't always usable. The post Review: Lenovo Yoga Book appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-10-17 00:00:00 UTC ]
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Disney CEO Bob Iger gets a book deal

Bob Iger, whose tenure as chairman and chief executive of Walt Disney Co. has been marked by a string of high-profile acquisitions, will write a book about leadership for Random House, the publisher announced Monday. In a news release, Random House said Iger's book will explore "the ideas,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deal #walt disney #random house #news release


Lenovo Yoga Book review: Unique touch features let you be hands-on creative

Lenovo’s Yoga Book is for people who have never been content with just a keyboard and mouse to express their ideas. People who prefer to scribble on notepads or napkins. Who draw pictures to illustrate ideas or create art. The $550 Yoga Book facilitates those practices by helping users produce... Continue reading at PC World

[ PC World | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #defining feature #real paper


'Where can I buy this book?'

Georgina Atwell blogs about how many families are slipping through the net when it comes to book-buying. Continue reading at The Bookseller

[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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Mary Berry book signing dates announced

Mary Berry is emerging from the drama surrounding "The Great British Bake Off" to go on a month-long tour of book signings. Continue reading at The Bookseller

[ The Bookseller | 2016-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mary berry #book signings


Exclusive Books mourns loss of Lauren Watson

South African bookselling chain Exclusive Books is mourning the sudden death of Lauren Watson, manager of its flagship Hyde Park store in Johannesburg. Continue reading at The Bookseller

[ The Bookseller | 2016-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sudden death


Book Deals: Week of October 17, 2016

A Bachelor producer and social media star sells a self-help book, a New York magazine editor lands a deal at Portfolio, and more in this week's book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals