Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'

[ AdWeek | 2018-04-02 00:00:00 UTC ]
News tagged with: #books written #great minds #golden age

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Can We Like Abby Wambach’s Book Without Liking Her?

For Monday’s edition of the Hang Up and Listen Slate Plus bonus segment, Stefan Fatsis, Josh Levin, and Mike Pesca discuss recently retired soccer star Abby Wambach’s new memoir, Forward. Continue reading at Slate

[ Slate | 2016-09-21 00:00:00 UTC ]
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Originally Kenyan, Storymoja Book Festival Opens Its New Life in Ghana

After almost 10 years in its original Kenyan setting, Muthoni Garland's Storymoja Festival opens as an event in Accra, Ghana, newly relocated and pan-African in outlook. The post Originally Kenyan, Storymoja Book Festival Opens Its New Life in Ghana appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-21 00:00:00 UTC ]
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Sainsbury's exits ebook market

Sainsbury’s is pulling out of the ebook market and closing its digital entertainment offer. Continue reading at The Bookseller

[ The Bookseller | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


2016 German Book Prize Shortlist Highlights Six New Novels

Out of 156 original submissions, the seven-member jury led by Christoph Schröder chose six novels for the prestigious German Book Prize shortlist. The post 2016 German Book Prize Shortlist Highlights Six New Novels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-21 00:00:00 UTC ]
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BIBF exhibitors report book confiscations

A number of exhibitors at this year's Beijing International Book Fair have reported the confiscation of books containing politically or culturally sensitive content. But others said they had experienced no increase in censorship activity despite increased tensions over freedom of speech in the... Continue reading at The Bookseller

[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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Google Play Books App Adds Discover Feature

The new feature, intended to help users with book discovery, mines information from online book news, reviews and video content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book discovery #video content


Trade Book Sales Down in Q1 of 2016

According to figures released by the AAP's StatShot program, sales of adult books fell 10.3% and sales of children's/YA titles fell 2.1%, compared to the same period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #figures released


These authors are in the running for the $50,000 Kirkus Prize book awards

The Kirkus Prizes, which at $50,000 each are among the most lucrative literary prizes in the country, announced their finalists Tuesday morning. The awards, sponsored by the book review magazine Kirkus Reviews, are given in three categories: fiction, nonfiction and young readers' literature.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-20 00:00:00 UTC ]
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Biography of explorer Humboldt wins Science Book Prize

Andrea Wulf has been named the 29th winner of the Royal Society Insight Investment Science Book Prize for her biography of Alexander von Humboldt, The Invention of Nature (John Murray), about an explorer, naturalist and foreign member of the Royal Society. Continue reading at The Bookseller

[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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Google wants to help find your next book to read

It doesn't matter if you've got the biggest or best shop in the world if you can't connect people to the things that they want. It's an issue that Google is hoping to address in its electronic bookstore with the launch of Discover, a new way to show... Continue reading at Engadget

[ Engadget | 2016-09-19 00:00:00 UTC ]
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Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform

To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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Book groups are so 21st century

Once the domain of your Nana's generation, book groups have enjoyed a bit of a renaissance for a wee while now. A group of like-minded folk who read a common book in their own time then meet up once a month to talk about it, the classic book group is a great way for neighbours and communities to... Continue reading at Stuff

[ Stuff | 2016-09-19 00:00:00 UTC ]
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German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday

[ Digiday | 2016-09-19 00:00:00 UTC ]
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WP Kinsella, whose book became 'Field of Dreams', dies at 81

Canadian author WP Kinsella, whose book Shoeless Joe became the hit film Field of Dreams, dies aged 81 in a doctor-assisted death. Continue reading at BBC News

[ BBC News | 2016-09-17 00:00:00 UTC ]
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HarperCollins to grow RNIB's Talking Books library by 15%

The Royal National Institute of Blind People and HarperCollins have announced a new three year partnership to grow Talking Books' library by 15% to 28,500 titles. Continue reading at The Bookseller

[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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Book Deals: Week of September 19, 2016

Nation Books signs a memoir from a Black Lives Matter founder, a Boston Globe columnist sells a debut YA novel to HMH, Derek Jeter’s imprint strikes a deal with Arun Gandhi, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Amazon Books store opens in Southern California

Amazon Books, the e-commerce giant’s seemingly incongruous bricks-and-mortar venture, is now open in San Diego. The store marks the company’s second foray into offline retail. The 3,500-square-foot shop at a mall in the University City neighborhood premiered with little fanfare Sept. 7 and is... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-16 00:00:00 UTC ]
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Book Publishers Prepare for New Overtime Regulations

What publishers are doing ahead of new Labor Department regulations that will expand the number of employees eligible for overtime pay. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Weekly E-Book Ranking: Hawkins and Moyes stay on track

Paula Hawkins and Jojo Moyes once again dominate the upper echelons of the Weekly E-Book Ranking with The Girl on the Train and Moyes’ After You respectively. Continue reading at The Bookseller

[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Why Facebook embraced the ad network model

Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good place