There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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Penguin Press buys the sophomore novel by Massachusetts Book Award–winner Celeste Ng, the creator of Origami Yoga lands a picture book deal at Abrams, Irish author Liz Nugent sells two books to Gallery, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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An offbeat look at the carpets adorning the UK’s largest chain of pubs, Kit Caless' Spoon’s Carpets: An Appreciation has the feel of a festive bestseller, says Caroline Sanderson. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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In the five years since Dennis Abboud bought Levy Home Entertainment, the company, rebranded as Readerlink, has become the leading distributor of books to Target, Walmart, and other huge non-trade outlets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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In this podcast: 2:31: Today on the show, Dan catches up with the Sun's media critic David Zurawik to talk about last Monday's televised debate between Donald Trump and Hillary Clinton. With Clinton widely seen as the winner of that debate -- well prepared, with attacks on Trump's record that... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-09-30 00:00:00 UTC ]
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The National Book Festival, now in its 16th year, was held Saturday, September 24, at the Washington Convention Center in Washington, D.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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PEN America's new report asserts that 'diverse books' frequently are the first to be yanked when it comes to book challenges and 'soft censorship.' The post International Industry Notes: PEN America on Banning Books in the USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-29 00:00:00 UTC ]
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The honorees for the program's eleventh year include Brit Bennett, Yaa Gyasi, Greg Jackson, S. Li, and Thomas Pierce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
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Best known for publishing nonfiction books in such areas as alternative medicine, the indie publisher is trying its hand at fiction after acquiring the rights to five novels by James Misko. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
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To mark the 20th anniversary of the release of the first book in George R.R. Martin's Song of Fire and Ice series, 'A Game of Thrones,' Penguin Random House has released an enhanced ebook edition of the title featuring additional content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
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Interactive book publisher Tango Books is to handle its sales and marketing in-house from October and is changing distributors. Continue reading at The Bookseller
[ The Bookseller | 2016-09-29 00:00:00 UTC ]
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A Game of Thrones: Enhanced Edition, available through Apple from Thursday, promises ‘a world of additional content’ including sigils, family trees and glossariesGeorge RR Martin has hailed “an amazing next step in the world of books” as he announced publication of a new digital edition of A... Continue reading at The Guardian
[ The Guardian | 2016-09-29 00:00:00 UTC ]
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Almost universally, books in America are challenged because they tackle difficult subjects, writes author I.W. Gregorio. "Police brutality. Coming out. Drug use. Issues of gender identity. Disability. Gun violence. Suicide." But books—particularly those that delve into tough topics, save lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
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Three bodies in the WIRED Book Club talk religion and science in the final act of Liu Cixin's mind-bending book. The post WIRED Book Club: Picking Apart the Satisfying, Uncheesy End of Three-Body Problem appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-09-29 00:00:00 UTC ]
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Two Olympic gold medalists land at Zondervan, publishing veteran Michael Hyatt inks a three-book deal with Baker, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-28 00:00:00 UTC ]
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Live events are having a direct impact on book sales in the children's market, according to Julia Eccleshare, children's director for Hay Festival, speaking at The Bookseller's Children's Conference this afternoon (27th September). Eccleshare said she thought live performances were not only a... Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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The Harry Potter series is the nation's most-loved book-into-film adaptation, according to a survey, with classics also ranking high in list. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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"Publishers need to think beyond the book" to other media such as YouTube and Snapchat, and ensure everything they do has "the consumer at its heart”, m.d. of Penguin Random House Children’s Francesca Dow has said. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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Across the grounds of Frankfurt Book Fair and in many other parts of Germany, the Guest of Honor program featuring Flanders and The Netherlands will provide cultural events and programming elements. The post Flanders and The Netherlands at Frankfurt: 454 New Book Releases appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-27 00:00:00 UTC ]
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