Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'

[ AdWeek | 2018-04-02 00:00:00 UTC ]
News tagged with: #books written #great minds #golden age

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Become Awake and Aware: New Books on Conscious Living

A wave of new books looks to help readers plumb ordinary life for deeper meaning. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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The Big Titles U.S. Agencies Will be Selling at the Frankfurt Book Fair

Essay collections from Trevor Noah and Gay Talese, the debut novel from Mad Men creator Matthew Weiner, and a new adult thriller from Stephenie Meyer are among the big titles being shopped at Frankfurt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big titles #essay collections #trevor noah #gay talese #adult thriller #stephenie meyer


Put your little Guardians to sleep with the 'Destiny' children's book

Days ago, Bungie released its third expansion, Rise of Iron, for its popular MMO shooter Destiny. A new short single-player campaign, multiplayer mode and six-person raid should keep players busy killing enemy aliens, and each other, for months. Undo... Continue reading at Engadget

[ Engadget | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #days ago


Game Developer Ubisoft Launches Book Line

The creator of the wildly popular Assassin's Creed franchise is launching an in-house publishing line that will debut in November with two titles based on the action-adventure game. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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Lizzie Skurnick Books Suspends Acquisitions

Ig Publishing announced that, due to what its editor-in-chief Robert Lasner described as "very disappointing" sales, the Brooklyn press is no longer making acquisitions or publishing frontlist under its three-year-old Lizzie Skurnick YA fiction imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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Penguin Australia accused of prior knowledge of 'gaps' in Gibson's fraudulent story

Penguin Australia has come under further fire for publishing disgraced health blogger Belle Gibson's cookbook, with court files revealing the publisher was aware of obvious "gaps" in her story. Continue reading at The Bookseller

[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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Maggie Nelson, new MacArthur fellow, says, 'You've just got to do what each book demands'

Maggie Nelson has been named a MacArthur Foundation Fellow for her work that blends frank autobiography with criticism and philosophy. A poet who leads the MFA program at CalArts, Nelson’s work wrestles with issues of gender, LGBT theory, art and violence; her most recent books are the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #maggie nelson #mfa program #recent books


Parents spend 25% less on books for boys, study reveals

A new study reveals that parents of pre-school children spend on average £6 per month on books for boys, 25% less than they spend on books for girls. Continue reading at The Bookseller

[ The Bookseller | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study reveals


Sainsbury's exits ebook market

Sainsbury’s is pulling out of the ebook market and closing its digital entertainment offer. Continue reading at The Bookseller

[ The Bookseller | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


Comic book creators unite for 'Love Is Love' to honor victims of Orlando attack

The comic book community is coming together for "Love Is Love," a comic to honor those killed in June's Orlando attack. Organized by writer Marc Andreyko, "Love Is Love" will feature more than 100 one- to two-page stories from some of the biggest names in comics. Contributing... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orlando attack #biggest names


Can We Like Abby Wambach’s Book Without Liking Her?

For Monday’s edition of the Hang Up and Listen Slate Plus bonus segment, Stefan Fatsis, Josh Levin, and Mike Pesca discuss recently retired soccer star Abby Wambach’s new memoir, Forward. Continue reading at Slate

[ Slate | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonus segment


2016 German Book Prize Shortlist Highlights Six New Novels

Out of 156 original submissions, the seven-member jury led by Christoph Schröder chose six novels for the prestigious German Book Prize shortlist. The post 2016 German Book Prize Shortlist Highlights Six New Novels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-21 00:00:00 UTC ]
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BIBF exhibitors report book confiscations

A number of exhibitors at this year's Beijing International Book Fair have reported the confiscation of books containing politically or culturally sensitive content. But others said they had experienced no increase in censorship activity despite increased tensions over freedom of speech in the... Continue reading at The Bookseller

[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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Originally Kenyan, Storymoja Book Festival Opens Its New Life in Ghana

After almost 10 years in its original Kenyan setting, Muthoni Garland's Storymoja Festival opens as an event in Accra, Ghana, newly relocated and pan-African in outlook. The post Originally Kenyan, Storymoja Book Festival Opens Its New Life in Ghana appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-21 00:00:00 UTC ]
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Biography of explorer Humboldt wins Science Book Prize

Andrea Wulf has been named the 29th winner of the Royal Society Insight Investment Science Book Prize for her biography of Alexander von Humboldt, The Invention of Nature (John Murray), about an explorer, naturalist and foreign member of the Royal Society. Continue reading at The Bookseller

[ The Bookseller | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrea wulf #royal society


These authors are in the running for the $50,000 Kirkus Prize book awards

The Kirkus Prizes, which at $50,000 each are among the most lucrative literary prizes in the country, announced their finalists Tuesday morning. The awards, sponsored by the book review magazine Kirkus Reviews, are given in three categories: fiction, nonfiction and young readers' literature.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers


Trade Book Sales Down in Q1 of 2016

According to figures released by the AAP's StatShot program, sales of adult books fell 10.3% and sales of children's/YA titles fell 2.1%, compared to the same period last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #figures released


Google Play Books App Adds Discover Feature

The new feature, intended to help users with book discovery, mines information from online book news, reviews and video content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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Google wants to help find your next book to read

It doesn't matter if you've got the biggest or best shop in the world if you can't connect people to the things that they want. It's an issue that Google is hoping to address in its electronic bookstore with the launch of Discover, a new way to show... Continue reading at Engadget

[ Engadget | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic bookstore


Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform

To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared #dundurn press #previous titles