There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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Across the grounds of Frankfurt Book Fair and in many other parts of Germany, the Guest of Honor program featuring Flanders and The Netherlands will provide cultural events and programming elements. The post Flanders and The Netherlands at Frankfurt: 454 New Book Releases appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-27 00:00:00 UTC ]
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Catching her breath after the summer vacation scramble, settling into a new and larger location, and gearing up for the fall book fair season, Stephanie Steinly, owner of Harleysville Books in Harleysville, Pa., shared word of books that are moving briskly in her store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-27 00:00:00 UTC ]
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Among the book attracting international publishers this week are a British novel found in the slush pile and a Swedish thriller set in 2037, in an alternate history where the Berlin Wall never fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-27 00:00:00 UTC ]
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Reports say the ban proposed to Ukraine's parliament members would require a book from Russia to have permission from a special public commission to be imported. The post Latest Ukrainian Ban of Russian Book Imports Under Consideration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-26 00:00:00 UTC ]
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Banned Books Week, the annual celebration of the freedom to read that shines a light on censorship of reading material in the United States, has begun. This year, the event focuses on diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-26 00:00:00 UTC ]
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Weidenfeld & Nicolson is publishing a new novel by Carlos Ruiz Zafón, The Labyrinth of the Spirits, the last in his "epic" The Cemetery of Forgotten Books series that spans more than a decade. Continue reading at The Bookseller
[ The Bookseller | 2016-09-26 00:00:00 UTC ]
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French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
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The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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This week we interviewed Benedetta Costantini, Uk sales executive at Michael o’Mara Books. Continue reading at The Bookseller
[ The Bookseller | 2016-09-24 00:00:00 UTC ]
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New programs and a continued engagement with creative sectors outside of traditional book publishing have expanded the scope of the show, though rights is still at the core. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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This week: a mind-bending exploration of time travel, plus a tense mystery set in northern Newfoundland. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Athens learns it's UNESCO's World Book Capital 2018 and that its largest bookstore, the 118-year-old Eleftheroudakis, is going under. The post Athens Named World Book Capital as 118-Year-Old Bookstore Closes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-23 00:00:00 UTC ]
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One area in which Canada may be leading the United States is the stability and even viability of its leading bookstore chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Amazon’s dominance in the UK ebook market is so huge that other competitors are left "fighting for scraps” tech entrepreneurs have said. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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A wave of new books looks to help readers plumb ordinary life for deeper meaning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Days ago, Bungie released its third expansion, Rise of Iron, for its popular MMO shooter Destiny. A new short single-player campaign, multiplayer mode and six-person raid should keep players busy killing enemy aliens, and each other, for months. Undo... Continue reading at Engadget
[ Engadget | 2016-09-23 00:00:00 UTC ]
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An autobiography by "one of football's most controversial figures", Joey Barton, has been longlisted for the 2016 William Hill Sports Book of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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NBA finalist Jason Reynolds inks a superhero pact at Marvel Press, Saga Press signs debut author Rebecca Roanhorse to a two-book deal, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Canadian publishing is dominated by some familiar names: Penguin Random House, Simon & Schuster, and HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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To offer kids a way to read via Kindle, Amazon is back with another $99 bundle. The Kindle for Kids offer combines the latest e-reader with a cover and a "2-year worry-free guarantee." It's meant to boost reading habits for children complete with too... Continue reading at Engadget
[ Engadget | 2016-09-23 00:00:00 UTC ]
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