Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'

[ AdWeek | 2018-04-02 00:00:00 UTC ]
News tagged with: #books written #great minds #golden age

Other Publishing stories related to: 'Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book'

Decline of Distributors to Christian Stores Reflects Market Trends

Following the closing of Send the Light Distribution (STL) this summer, the number of book distributors serving the Christian market has dropped to a new low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market

L,B wins book on the 'superhuman'

Little, Brown has won an auction for a book about the extremes of human ability by Rowan Hooper, the managing editor of New Scientist magazine. Continue reading at The Bookseller

[ The Bookseller | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #managing editor

Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’

Art book lovers head for the Tokyo Art Book Fair, which has a new award program from Germany's Steidl Verlag, plus a Brazilian partnership. The post Tokyo Art Book Fair This Week: Works ‘Lovingly Crafted’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #award program

Faber picture book gifted to school starters

Reading charity BookTrust is giving out 700,000 free copies of Kitchen Disco, a picture book by Clare Foges and illustrated by Al Murphy (Faber Children’s), to every reception age child in England this month. The giveaway will take place up to the end of October as part of BookTrust’s Time to... Continue reading at The Bookseller

[ The Bookseller | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school starters #picture book #read campaign

Amazon Prime members get free audio books and access to 'Audible Channels'

As someone on the go, I have always craved the ability to listen to audio books in my car. Whenever I research getting them, however, the high prices always scare me away. Look, I understand a lot of time and effort goes into creating versions of books that are read aloud, but with current... Continue reading at Betanews

[ Betanews | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio books #high prices #read aloud #average person #prime service

The Man Booker Prize Gets a Triple Highlight at Frankfurt Book Fair

Six days before the announcement of the winner of the 2016 Man Booker Prize, Frankfurt Book Fair will have three events in recognition of its international influence. The post The Man Booker Prize Gets a Triple Highlight at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international influence

Israel’s Short-Lived Fixed-Price Book Law: A Rights Agent’s Viewpoint

International publishing rights agent Stephanie Barrouillet of Tel Aviv describes the effects of a short-lived fixed-price law, just repealed by Israel. The post Israel’s Short-Lived Fixed-Price Book Law: A Rights Agent’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post israel #rights agent

Bonnier Books CEO Jacob Dalborg: ‘Digitization Is Not Necessarily Evil’

The book business hasn't experienced disruption as dramatic as that of industries, says Jacob Dalborg. The 'core publishing activities of acquiring, editing and publishing stories' are resilient. The post Bonnier Books CEO Jacob Dalborg: ‘Digitization Is Not Necessarily Evil’ appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
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International Hot Book Properties, Week of September 12, 2016

Among the titles heating up abroad are a Swedish thriller set in Russia and a Korean novel about masterminds who invent assassination plots for the government. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles heating

Arab Trade Delgation Reflects on the Latin American Market

On a trade mission to Brazil, a United Arab Emirates publishing group finds sharp interest among Latin American colleagues in Arabic-Portuguese rights. The post Arab Trade Delgation Reflects on the Latin American Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
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Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek

[ AdWeek | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great creative #conversion rate #target audience #adweek magazine

The Philippines’ National Book Awards Longlist Is Out

A wide array of poetry and prose, in English and Filipino and other languages, goes into competition in The Philippines' awards program, which comprises work in multiple languages. The post The Philippines’ National Book Awards Longlist Is Out appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple languages #wide array #awards program

The Audio Book Club Hangs Out With the Girls

To listen to the Audio Book Club discussion of The Girls, click the arrow on the player below. Continue reading at Slate

[ Slate | 2016-09-12 00:00:00 UTC ]
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Balancing the books at Laurence King

Laurence King talks to Philip Jones about Laurence King Publishing's 25 years of steady progress. Continue reading at The Bookseller

[ The Bookseller | 2016-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #laurence king #philip jones #steady progress

10 best books of September 2016, according to Amazon's editors

With a chill in the air, it's the perfect time to head back into the house and curl up under a blanket with a good book. Looking for a captivating novel? Intriguing nonfiction? You're sure to find something that suits your interests on this list of the 10 best books to be released this month,... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon editors #perfect time #head back #good book

HC Children does three-book deal with O’Connell

Absolute Radio's breakfast show host Christian O’Connell has signed a deal with HarperCollins Children’s Books for his "fantastic" debut Radio Boy. Continue reading at The Bookseller

[ The Bookseller | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-book deal #hc children #harpercollins children

PW Picks: Books of the Week, September 12, 2016

This week: Ian McEwan's new novel, which is narrated by an unborn baby, plus novels from Ann Patchett and Alan Moore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ian mcewan #ann patchett #alan moore

How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday

[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organic reach #facebook appeared #vr content #major publisher

Book Deals: Week of September 12, 2016

Nick Cannon, director and star of the forthcoming film King of the Dancehall, sells a tie-in novel to St. Martin’s; Bloomsbury USA picks up two titles from a former Booker finalist; and Berkley’s Kerry Donovan signs two two-book deals for six figures each in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #nick cannon #two-book deals