There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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Two titles from Bloomsbury have been shortlisted for the FT and McKinsey & Company Business Book of the Year award alongside entries from HarperCollins, Penguin Random House, Princeton University Press and Harvard University Press. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Absolute Radio's breakfast show host Christian O’Connell has signed a deal with HarperCollins Children’s Books for his "fantastic" debut Radio Boy. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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HarperCollins imprint HQ is to publish Attack of the Fifty Foot Women, an "exciting and inspiring" book by author and co-founder of the Women’s Equality Party, Catherine Mayer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Sheila O’Reilly is retiring from Dulwich Books, just over a year after selling it to The Marsh Agency co-founder Susie Nicklin. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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George R R Martin's UK publisher HarperCollins has said "nothing has been finalised regarding the publication or the date" of the author's much anticipated sixth book in the A Song of Ice and Fire series, after reports surfaced that it would be published in March next year. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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The 12-strong shortlist for the Sainsbury’s Children’s Book Awards 2016 has been unveiled, with a strong presence from larger publishers Simon & Schuster, Hachette and Penguin Random House. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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The Brooklyn-based W&P Design, which is established in the food-and-drink market, is launching a publishing company to pair books with its original products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-08 00:00:00 UTC ]
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The international news magazine Newsweek—which publishes in six languages—will host several events and exhibit at the Frankfurt Book Fair in October. The post Newsweek Makes Its Frankfurt Book Fair Debut in October appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-07 00:00:00 UTC ]
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Zed Books has launched a new website promoting short form content, to respond to the increase in people reading on their mobile phones. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has racked up five weeks as the Official UK Top 50 number one—but the gap is closing. According to Nielsen BookScan’s Total Consumer Market, the playscript sold 36,485 copies for £455,824, just 7,503 units above runner-up The Girl on the Train... Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Sales of print books took a beating at John Wiley in the first quarter ended July 31. The biggest decline was in the higher education segment, where sales of printed textbooks dropped 31%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-07 00:00:00 UTC ]
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Books continue to buck the national retail trend, with sales up 8.9% year-on-year in volume in August in comparison to the year before, where total UK retail sales were down 0.9% in the same period. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Titles published by Barrington Stoke, Hot Key Books and Birlinn are on the shortlist for the first Scottish Teenage Book Prize, organised by Scottish Book Trust. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Former justice secretary Michael Gove is set to return to the Times newspaper as a book reviewer and columnist. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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One of German publisher dtv's latest initiatives is an information portal aimed at marketing their titles to the numerous book clubs around the country. The post German Publisher dtv Launches New Service for Book Clubs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Praising David Hockney's 'openness to new media and his application of digital techniques,' Frankfurt's Juergen Boos announces Hockney's keynote comments on October 18. The post David Hockney To Give Keynote at Frankfurt Book Fair’s Opening News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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President Obama on the South Lawn of the White House in July. He could earn as much as $30 million with a two- or three-book contract once his second term ends, said Raphael Sagalyn of the ICM/Sagalyn Literary Agency. Continue reading at The New York Times
[ The New York Times | 2016-09-05 00:00:00 UTC ]
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Richard Neville, the Australian author and co-founder of controversial 60s counterculture magazine Oz, has died in Byron Bay aged 74. Continue reading at BBC News
[ BBC News | 2016-09-05 00:00:00 UTC ]
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