There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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One of German publisher dtv's latest initiatives is an information portal aimed at marketing their titles to the numerous book clubs around the country. The post German Publisher dtv Launches New Service for Book Clubs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Praising David Hockney's 'openness to new media and his application of digital techniques,' Frankfurt's Juergen Boos announces Hockney's keynote comments on October 18. The post David Hockney To Give Keynote at Frankfurt Book Fair’s Opening News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Former justice secretary Michael Gove is set to return to the Times newspaper as a book reviewer and columnist. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Titles published by Barrington Stoke, Hot Key Books and Birlinn are on the shortlist for the first Scottish Teenage Book Prize, organised by Scottish Book Trust. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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President Obama on the South Lawn of the White House in July. He could earn as much as $30 million with a two- or three-book contract once his second term ends, said Raphael Sagalyn of the ICM/Sagalyn Literary Agency. Continue reading at The New York Times
[ The New York Times | 2016-09-05 00:00:00 UTC ]
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Richard Neville, the Australian author and co-founder of controversial 60s counterculture magazine Oz, has died in Byron Bay aged 74. Continue reading at BBC News
[ BBC News | 2016-09-05 00:00:00 UTC ]
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Former justice secretary and Leave campaigner left newspaper to become Surrey Heath MP in 2005Michael Gove, the former justice secretary and Leave campaigner, is set to return to the Times as a columnist and book reviewer.Gove, who was sacked by prime minister Theresa May after making an... Continue reading at The Guardian
[ The Guardian | 2016-09-05 00:00:00 UTC ]
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Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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This week: a grind house horror shoot gone wrong in the Colombian rain forest, plus Jonathan Safran Foer's first novel in over a decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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The 350th anniversary of the Great Fire of London is to be commemorated with a set of six new stamps. Continue reading at BBC News
[ BBC News | 2016-09-02 00:00:00 UTC ]
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Katherine Tegen Welcomes Cole’s ‘Daughter’; Klam Offers Her ‘Sisters’ to Riverhead; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company
[ Fast Company | 2016-09-01 00:00:00 UTC ]
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Crime writers Val McDermid and Chris Brookmyre have been shortlisted for the McIlvanney Prize for Scottish Crime Book of the Year, alongside Doug Johnstone and E S Thomson. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Three debuts have made it onto the WH Smith Richard and Judy Book Club line up for autumn 2016, with half of the list published by Penguin Random House imprints. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Author Oliver Jeffers and graphic artist Sam Winston discuss their work "A Child of Books" Continue reading at BBC News
[ BBC News | 2016-09-01 00:00:00 UTC ]
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The 'New York Times Book Review' editor, now overseeing all of the paper's books and publishing coverage, lays out what readers can expect to change—and to stay the same. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-01 00:00:00 UTC ]
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Actress-turned-author Lena Dunham is trying her hand at writing fiction as she prepares to release a collection of short stories next year. Continue reading at Stuff
[ Stuff | 2016-08-31 00:00:00 UTC ]
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The German Publishers and Booksellers Association has joined with freedom of speech organisations to launch an online petition calling on the German government and EU Commission to make an “uncompromising commitment” to freedom of expression in Turkey. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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